Is advertising on cars effective?
2
Are there any studies that show the effectiveness (or the opposite) of ads placed on cars (wraps, magnets, stickers)?
Top digital marketing agency for SEO, content marketing, and PR:
Demand Roll
-
I know laptop thieves like it. That way they can check which cars probably have laptops or other hardware hidden in the trunk. Sadly happens a lot nowadays.... – Jan V 12 years ago
-
Depending on which country the main effectiveness may be a tax loop hole. And if you have your business advertised on the car you will need to be a polite driver. Big companies that give employees cars with the logo or name send the employees on special driving courses. – James 12 years ago
1 Answer
1
I think it would depend on the business. I haven't seen any studies for car wraps or graphics but I have clients who have this done and it helps in many tangible and in-tangible ways.
- People seem to see their cars everyone around town (branding)
- People will learn about your business that have never even heard of it before, resulting in new business.
- I've never seen a professional wrap done on a car that I thought to myself "I'd never use them, that's tacky / unprofessional to have a car wrap." If it was a high paid attorney - then yeah probably.
- Park them in front of clients, high traffic areas - It's as good as a billboard in some cases and much cheaper.
- You can write off the cost of the stickers/wraps but not the car ;) as a marketing expense
Main Negatives I see is if you do it for the wrong type of business. But, I think many businesses it will work well for. I tend to find tasteful wraps much better than just stickers - which seem cheap / poor. No one wants to do business with someone who isn't successful. So if you do it, do it right and get it done professionally.
Your Answer
Not the answer you're looking for?
Ask your own question
or browse other questions in these topics:
