I am aware that the use of social media is a must for most of the companies. When it is about my start up, what is the best way to manage them? In the beginning I will take care of them but thinking for growth, should I hire someone to take care of them or is it better to keep that task for myself?
It is time consuming. If you have the means to hire someone -- do it. It is not a must though -- it all depends on your business. if you are a government contractor making millions in defense sector, you're better off without a page on facebook. ;)
Like Mark said, first of all, it's important you to know why you need be present on social media channels (ex.: Twitter)
After understanding why, it's time to know how you will make the things happen. For example:
If you will be present on Twitter, because you'd like engage your customers and provide a nice after-sales. You will need:
Also, have a very clear idea of what you are trying to do and why (just like every other activity).