I wrote an answer addressing this here: How to make a product sticky? Like Facebook or Instagram.
Ask yourself this: Is your app a vitamin or painkiller?
Painkillers have an obvious need, quantifiable market and can be monetized. Vitamins are more about emotional need, not efficacy.
Which do you think are Facebook and Instagram?
Painkillers!
Habits form when not doing something causes pain.
For every aspect of your business, you need to move from pleasure seeking benefits to pain alleviating benefits.