Finding jobs as startup company?
5 Answers
Your best bet will be through referrals - generally people you already have established a relationship with in past jobs, etc. All of my initial clients were former employers.
Advertising will work as well, but it will be expensive... and you don't have a name or reputation yet, so you'll still have to work to get people to trust you.
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Alex, thank you very much for your answer, and I totally agree with you that we need to have fine product so we can sell it, and that this is most important for people who are our potential customers. – Ranisavljevic 15 years ago
ranisavljevic, Who is your customer? That's an important question to answer. I'm in a business that is "sports" oriented. It's always surprised me that business' similar to mine advertised in the local newspapers in the sports section. The reality was/is the large majority of buying decisions for our service were initiated or made by the female of the household....different section of the paper. Shhhhh. Bottom line, know who your customer is. btw, no offense meant to any female readers, those were the numbers.
Present day: In the past couple of years. We've diverted our advertising budget from yellow pages, newspaper, etc. to investing in our web presence and email marketing. Most recently we've invested our time and learning opportunities into knowledge of SEO and inbound marketing (coined by Dharmesh I believe) concepts. I agree that referral based marketing is one of the least expensive methods to grow your business, but you need customers first who can refer you. I recommend visiting http://www.hubspot.com ASAP and take advantage of all the free information they have to offer. They have a lot of valuable information. Once you've gone as far as you can it may be worth your effort to invest in their services.
Best of luck to you in your new venture.
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Shawn Flanagan, yes, defining customer is first and crucial step in marketing. I will look at Hubspot now, and i will read as much more as I can about inbound marketing, as i can see inbound marketing is really important stuff for me to learn. Thanks you a lot for you answer. – Ranisavljevic 15 years ago
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You are very welcome. Good luck and enjoy the experience. – Shawn Flanagan 15 years ago
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If your search has not brought you here yet, the new book release,"Inbound Marketing" by Dharmesh Shah and Brian Halligan is available on Amazon.com http://tinyurl.com/ylfd8ff The information in the book is worth the investment. – Shawn Flanagan 15 years ago
Referrals are pretty much key. Just one seasonsed sales guy can have a rolodex of over three hundred people who are connected to another three hundred each. You never know where you might people: in the grocery store, in an elevator, on an airplane... Everyone has interesting stories and you never know what might come up from random events! Viral marketing, network effect all pretty much rely on this phenomenon so use it!
As for advertising, Dharmesh talks about Outbound vs Inbound Marketing which might interest you a lot.
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Van Nguyen, thank you for pointing me out to Inbound Marketing, it is new term for me, I'm really new in this stuff so this will be interesting for me to read. – Ranisavljevic 15 years ago
Another way is by offering your services at substantially low prices to a start up and building that relationship ....it is a win win for start up and yourself .. Startup wants something done for very low price , and you are looking to join the start up in the long run .... THis could avoid all the complexity of contracts related to equity .. of course only works if you are really committed to working on low $$ and startup has that $$ to pay ..
