How Do You Go About Defining and Releasing a Product

Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place.
For this question and answer, we will tackle your Product offering.
Your product is what your customer purchase from you. It’s fundamental to your business and ultimate success.

One of the most common answers to a product question revolves around defining your Minimal Viable Product (MVP). This is a product that just meets the needs of your customers.
MVP’s are a good discipline since many a product has died in development due to feature creep.
Take a look at the answers below to not only understand the MVP but how important it is to listen to and solve customers problems.

• How Complete Should Your Product Be : discusses the pros and cons of releasing too early and why customer feedback is vital.
• Telling Customers What They Are Buying is an MVP : stresses that customer feedback (like above) is really important and that you should respect your customers enough to tell them.
• Cutting Features : this one has some great advice about a really touchy subject for most companies — when to cut and when to release.
• Must Have or Nice to Have : dives into the classic debate about what customer really need and what they might just like.
• Assessing Ideas : discusses what happens when you have too many good ideas and how to pick out the potential winners.
• Ways to Reject Feature Requests : has some great advice about improving your product and why it’s important to respect the feedback.
• Choosing The Right Product Name : the first thing a customer will judge you on is the name of your product. Getting the name right can take some time and effort but well worth it.

You can also take a look at the development or products tag and also search for either mvp or product for more information about product definition and release.