What is a good benchmark for a "download conversion rate"?
What is a good benchmark for a download conversion rate? In other words, what % of my website traffic can I expect to click "Sign Up Now" button to start a plug-in download (examples: xobni.com and tripware.com)? Thanks!!
3 Answers
Sometimes questions have no answers...
It can vary literally by 10x depending on the market, product, customer type.
Also it depends on your traffic source. Traffic from a good review? Should be high sign-up rate because they already understand you and are probably coming specifically to sign up. Traffic from adwords? Probably sucks. Traffic from StumbleUpon? A rate of 0.01% might be reasonable (no joke).
Obviously this depends on a whole lot of factors - what you're selling, how qualified the traffic is, quality of your landing page / web page, etc. etc. But in general terms, the benchmarks I've seen say that it's 1 - 3% for a paid service and 15 - 30% to sign up for free.
It will be interesting to see what others say.
Best of luck!
-
Chris, thanks for the reply. Those are some benchmarks that I've been coming across in my research. I've edited my question to clarify the conversion rate benchmark I'm seeking. I found out that what I'm seeking is called a "Download Conversion Rate". Any additional insights are welcome! Thanks again. – Dean Wright 15 years ago
