What is more important: growth or margins?


-2

I have a startup which is 2 years old. I would like to know whether I should be more concerned about growth or profit margins?

My startup is a software development firm.

Finance Business

asked Apr 17 '12 at 10:32
Blank
Meetpd
99 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • That depends on your goals. Without additional information it's impossible to give you meaningful advice. As the question currently stands it is "not constructive". – Zuly Gonzalez 12 years ago
  • What additional info should I provide? Please elaborate. – Meetpd 12 years ago
  • A software development firm isn't a startup - it's a new business. A "startup" is a business that is exploring a new business model. – Dnbrv 12 years ago

2 Answers


4

It depends is the correct answer. The west coast movement in software 'start-ups' I think has been skewing the mentality of a lot of new entrepreneurs. That model is all about growth, users and traction. They have a climate for businesses to get money to fund their ideas and growth with the expectation that profit and payback will come in the future. However, I don't think this option is available for most businesses.

I run a web/mobile consulting company and my concern is profit margin. I have no interest in rapid growth if my margins aren't there or if I'm losing money. If you are losing 10 cents on every widget you make building more faster isn't going to help you out. However, if you only fund and support areas of your business that can prove to be profitable and those margins will grow over time then you should be alright.

answered Apr 17 '12 at 12:33
Blank
Ryan Doom
5,472 points

0

Wow, that's a hard question. I remember when Jeff Bezos first started Amazon - I thought he was crazy. He was losing money on every sale. He'd add venture capital, take on additional products, and just lose money faster. But he knew exactly what he was doing. He was gaining a user base and market share. Once he had that, he could turn up margins whenever he wanted.

I think the answer to this question is totally dependent upon the business model. If you have a subscription model or high lifetime customer value then scrape together enough cash flow to survive and GO FOR GROWTH!

Good luck.

answered Apr 17 '12 at 11:03
Blank
Dave Feyereisen
963 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Finance Business