Insights into marketing a service?
Does anyone have any suggestions on where to find insight into marketing a specific service? This is a general question. I am wondering if there are any resources (web sites, books, ect..) out there that help entrepreneurs better understand how consumers buy specific services?
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Hi, I'd like to help but your question is really too broad. Which kind of service do you want to market? – Filippo Diotalevi 14 years ago
2 Answers
A bit broad of a question, but take a look at Seth Godin's all marketers are liars Here's a ( slightly dated) view on the complexities of selling services:
http://seekingalpha.com/article/66151-the-complexities-of-selling-saas
We need just a little more information on what kind of service you are going to market.
At any rate, assuming it is a technology service, I highly recommend "Five Myths Of Consumer Behavior" by Smethers and France.Also, "Think Like Your Customer" by Stinnett is a good read.
