Which lesser-used social media channels could trend this year for marketing?
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In your opinion, which social media channel (except FB, Twitter, LinkedIn) could likely trend this year? For both B2B and B2C marketing.
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2 Answers
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I'd say SlideShare for B2B. Several reasons why I think so:
- Good medium to quickly digest information. Visual and succinct.
- Traffic is exploding at SlideShare so you'll reach a larger audience.
3
Definitely Google+.
It has a huge number of user base already. But, compared to the bigger ones (Facebook and Twitter) it still lags behind.
My reasons would be:
- It is already starting a trend. Slow in traction but constantly growing.
- The user base are more of professionals, brands and companies.
- The Communities are an excellent platform for discussion and sharing.
- It's widely integrated with Google Search (which most companies are focusing online)
- In addition to the above point, Google is year after year (update after update) putting more weight into it.
Those are just the things on top of my head.
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+1. I do see Google+ picking up as well and I had discovered really large and dynamic communities on this platform. The openness of communities makes for a really good marketing channel. – Webbie 10 years ago
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