Low cost alternatives to Facebook ads?
Google AdWords is too expensive for our niche and Facebook ads don't convert well. What other options are available to performance marketers that has some decent scale?
Adwords Advertising Facebook Performance
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What niche are you working with? Finding a solution here probably requires some domain experience. Some blog networks can help you get highly targeted exposure, but this is getting more difficult in many cases. Get review sites to take a good look at your product or service. – Garet Claborn 11 years ago
3 Answers
Here are some alternatives to acquire traffic:
A single provider isn't going to give you the scale that AdWords and Facebook have. So you'll have to diversify.
You should also look into optimizing your existing campaigns with AdWords and FB. Are you targeting the right keywords on AdWords? Is your segmentation optimal on FB? Here is an answer with some strategies for FB.
Reddit ads can work well if you understand the audience and target relevant sub-reddits. Reddit has huge reach, and there are sub-reddit communities for everything under the sun.
Here are a couple of relevant writeups on advertising on reddit:
Yahoo! Bing Network is more affordable compare to Google's AdWords platform.
However, expect for a lower volume of traffic to compare with Google AdWords.
You can also consider the following...
BuySellAds
AdRoll
7Search
DNTX.com
ADsmonster
