Why the QR Code-Enabled Virtual store concept is not widely adopted in the US?
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I am currently working on a startup (QRlot ) which is a platform for launching QR code-enabled Virtual stores.
I am doing a research on why this new marketing channel and mobile commerce initiative have not picked up yet in the US.
I would appreciate your thoughts on this, I wrote the questions in more detail at my personal blog.
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I had to click the link to get a good feel for what a QR code virtual store was. It might be helpful to expand your question a bit more to describe the concept more fully. That way people don't *have* to leave the site to provide an answer. Just a thought... – rbwhitaker 11 years ago
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Sorry for the inconvenience, i did not want to pollute the question area – Erkan Y. 11 years ago
1 Answer
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It hasn't taken off in the U.S. because:
- You need to download an app just to scan a QR code. It is not native to my Galaxy S4, or any other smart phone I have owned.
- It's a huge security risk- scan a QR code and you get transported to a web site that can infect your phone with a trojan or virus. This has already happened- with people printing their own QR codes on stickers any placing that sticker over the real QR code on an ad.
- I'm busily traveling from one place to another. I can read an ad and think about it. But what does the QR code do for me? To get any value from it I must stop in a public place, take out my phone, fumble around and scan the code. I will more than likely be blocking traffic.
- What value does the QR code bring to me? If I get a discount now, that discount will be available at any time. If I don't get a discount, why bother.
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