Research online communities for "willingness to purchase"
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How can I research whether or not an online community is willing to spend money on products that are within their area of interest? Is there a better way to determine that they will spend (or not) other then to create an MVP?
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What kind of community? What kind of products? – Joel Spolsky 11 years ago
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@JoelSpolsky Ideally there would be a general solution that is at least partially applicable anywhere. I'm personally interested in places where discussion happens (forums/blogs/subreddits?/etc.) because I think it would be easier to share or spread quality articles as marketing that way. For products I'd want to focus on an info product or simple software tool that I could expand upon if it gets traction. Do you think the question would be better if I edit any of that in? – Charles 11 years ago
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I don't think there is a general answer. The right way to research whether teenagers will buy rap music MP3s is probably not the right way to research whether airline executives will buy Airbus airliners. – Joel Spolsky 11 years ago
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You want targeted ads. That means whatever the content is about you should be advertising about. Don't try to advertise off topic. – Randy E 11 years ago
1 Answer
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- Get them to visit your site, if you can't than you should really work on ways to reaching them before developing your product.
- On your site have a short description of the product with a short list of benefits a price (having the price is important) and a place to enter an e-mail address to be notified when the product is ready.
Not everyone who signs up will buy, but you can be sure that if you only get a few signups there isn't a market and if you get hundreds of signups your are on to something good.
I recommend hooking this up to someone like MailChimp (or one of the other e-mail marketing companies), this will both make it easier to send announcements later and let them filter out signups by spambots and other garbage.
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