How does Rovio (Angry Birds) make money?
3 Answers
My understanding is that Rovio is using the location data it obtains when you play Angry Birds along with the time you are playing Angry Birds and is monetizing that as information regarding the location of restrooms as well as the general conditions in that restroom.
That information is very valuable to the right vendors when seeking to sell their restroom cleaning services.
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What an excellent insight! Do you have any references as I am most curious to know the details. – David 13 years ago
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I couldn't help but to thumbs up this answer. – Nick 13 years ago
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That's a joke, son. – User6518 11 years ago
I believe it isn't free on the iPhone but is on Android and for Android there are ads all over the place. The advertiser pays to put those ads up.
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Actually the basic app for Angry Birds is free on the iPhone but I see they have some paid versions for the the iPad so they at least get the 70% cut of the paid versions. – Mike Walsh 13 years ago
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The full version is 59p, the free version (with less features) is free. – Kieran Senior 13 years ago
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The Android version is the full version, and it's free and ad-supported – Nick 13 years ago
Angry Birds wasn't free, it cost me $1.19 AUD and I think it's $0.99 USD. The lite version of Angry Birds is free, but you don't get nearly as many levels. Quick fact: Angry Birds cost $140k to develop and has made around $70 million in profits.
I know they make a lot of money via endorsements and whatnot these days as well.
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I think your estimate of profits may be a little high. When they announced their most recent VC round they said revenues for the six months ended 12/31/2010 were $6 million and profits around $3 million. The VC's put in $40 million at a $200 million valuation. – Mike Walsh 13 years ago
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My $70 million value was from this article: http://gamerant.com/angry-birds-profitable-developer-receives-investment-don-73127/ - not sure how accurate it is though. – Digital Sea 13 years ago
