What social media accounts should a business have?
I know this question has a lot of possible answers, so I'll break it down to several questions so you'll understand exactly what I want to know.
- Which social media accounts should I maintain to help establish my company/brand?
- Which social media accounts is best for customer support?
- A colleague suggested a created a separate pages to showcase my most popular service. Would it increase my brand recognition or just confuse my customers? Will building an extra page be worth the effort?
Social Media Social Network Branding
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You will get better answers if you can ask a specific question and not too general. For example is your business local? what country? software? website? pizza parlor? – Jonny Boats 12 years ago
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An extra page of what? If you want web presence then a website is mandatory. Social media should be your next consideration. I hear people talking about Pintrest a lot lately, it may be worth looking to see if Pintrest can help get your name out there. – Maple Shaft 12 years ago
3 Answers
You should register them all, so that nobody else can masquerade as you.
Whether social media is useful to your business depends on the context.
Simple answer: You should have the appropriate social media accounts that will enable your company to communicate with your fans/users/customers.
We're a growing web startup business, and we've been making a big push on social media this year since I arrived at the company. From what we've experienced, Facebook is by far the strongest engagement tool for your users. It links you to a vast web of your followers their friends, and friends of friends - a great way to grow organically. Twitter is good as you can interact directly with individual users; while we're exploring how a well made Pinterest account can drive new traffic to our site currently.
BUT the key point is that NONE of these will work unless you truly put time and effort into building a truly engaging profile on each, so make sure you have someone who knows what they're doing, because a half-hearted approach to social media could even be damaging to your brand. Of course you can simply learn from what similar businesses have tried on their social profiles, and then copy them!
