Investors Capital App Webpage Pitching
I think the question is: Should I start with a native mobile app | web app/mobile web app or a content website (this one just offers information about the service or product, like a landing page).
I would recommend for you as a domain expert to determine first the type of users you are aiming to reach and what type of distribution channels (Mobile, Desktop, Web,etc) they use more. As well build a persona of the target user you want to solve pains , so you can determine the goals , needs and figure out what's the best experience you want to build for them with your product/service and what they really need to change in the actual process of their jobs to be done.