My co-founder and I have invested $50k together and launched phase 1 of our social network website. We have started marketing in NY metro and have grown to 300 users in 4 weeks. We are in the process of delegating adwords, fb campaigns and twitter campaigns (this means $5k monthly cost). We are finalizing phase II requirements and that means additional $50k investment over the next 3 months. We need a 'check' at this point. Below are my questions:
Marketing Startup Costs Social Network
At the second stage, consider security and integration, as the first stage was development and initial launch.
During security you will solidify and policy the product. Consider making authentication server as separate server, for example.
During second stage you can also invest in documentation and release the first API.
And make sure it's rock solid obviously.
In the following stage, you would need to consider scaling, high availability and monitoring as well support.
Rajiv,
All good questions - and almost impossible for us to answer without being in your shoes. ;)
That said - some things to ponder.
Tech gurus can't tell you what your product should be - your customers will. They buy your product. You need to understand why they do, whether they represent a large enough community to make the venture sustainable, and if - after numerous pivots / feedback / trials - chasing such an effort is still interesting to you. Only you (+partner) can uncover that.