Should VC pitch be in 2nd person or 3rd person?
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Should business ideas pitched to venture capitalists be narrated in 2nd person or 3rd person?
One does not actually sell the product/service to the VC, but in a sense it does "sell" the whole business idea.
So, should one use:
"NewCorp enables you to do unthinkable things in a matter of minutes.."
or
"NewCorp enables users to do unthinkable things in a matter of minutes.."?
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2 Answers
2
- It doesn't matter.
- It makes no difference.
- Either one is OK.
2
IF you think your service is something they might personally use:
"NewCorp enables you to do unthinkable things in a matter of minutes.."
If not:
"NewCorp enables users to do unthinkable things in a matter of minutes.."?
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