Community growth from grassroots campaigns

We launched a grassroots campaign at several entrepreneurship organizations in NY and CA yesterday. We're likely to see a spike of new members for the next couple of weeks. This will come with it's challenges...

We're expecting to see more questions than people answering them. To solve that side of the equation, the next step in the marketing plan is to draw in influencers and experts. While most communities start with attracting influencers first, we decided to flip that and first draw in "hungry entrepreneurs".

It's easier to accomplish for our small team and influencers are likely to come where their mass audience is.