Automating Business Owner Validation/Verification


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We are looking for a way to validate that the person who creates an account has the ability to speak for the business in question. (Only U.S. based businesses for now.) And we are looking for ways to automate this validation of the business/owner, so we do not have to manually authorize every account that is created. We are looking for something that is simple for the business owner and as real-time as possible.

(Note: This is similar to Business Owner Validation, but that does not address the process being automated.)

Ideas so far have been:

  • Compare the billing address on a credit card against the business address (fails in cases where an owner uses a PO Box, personal address or corporate address as the billing address instead of the business' address.)
  • Compare business address/name against database of U.S. businesses. (Having a hard time finding a reliable source for that database, or a service that provides a way to validate against their database using an API.)
  • Validate the email address entered, must match URL of the website for the business (businesses may not have a website, easy to provide a fake email.)
  • Use an automated phone call to the phone number placed. (fails because a false phone number could be used, business phone number may not be where the owner is (i.e. franchise store))
  • Send a post card with pin to the billing address (probably works, but is slow. Chance that the post card is ignored or thrown away as junk mail by someone not expecting it.)

And of course the manual fallback of requiring the business owner to scan or send in proof of the business, in the form of a license or utility bill. Requires manual approval and is slow.

Any other ideas we have missed? Third party services that help automate any of the above ideas are very welcome as well, particularly ones that have an API that can be integrated directly into our service.

PS. Please do not answer with "use Google Maps API." It is against their terms to use the Maps API without displaying a map. If all else fails, we may look into doing just that (validate against the Maps API and display the Google Map in the verification step) but would like to avoid that option for now.

API Business Business Services Validation

asked Apr 23 '12 at 07:44
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Local Pc Guy
99 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • The key question is: how accurate do you want to be? How critical is it for your business that you make sure the person is indeed legally authorized to represent the company? Are you processing million-dollar transactions, or ordering t-shirts? – Alain Raynaud 12 years ago
  • You may want to find out what SSL certificate issuers do when they check a business for Extended Validation certificates or a code signing certificate. – James 12 years ago

1 Answer


2

Your first sentance, "We are looking for a way to validate that the person who creates an account has the ability to speak for the business in question." doesn't match any of the rest of the information in your question. You list five "ideas" and not one of those addresses the question, does this person have the legal authority to represent this particular business?

I hate to break the bad news but not only is there no automated way to do this, there is no universal way to do this by manually. This problem is actually composed of several individual problems.

  1. Does person A have the legal authority to speak for company B?
  2. Is the person registering actual person A?
  3. Is this registration actually for company B?
answered Apr 23 '12 at 12:14
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Gary E
12,510 points
  • it also appears that he is asking us to solve his business/technical problem. If I knew how to do that I would have a fantastic business of my own. – Tim J 12 years ago
  • Maybe the first sentence is not a good summary of what we are trying to do. Basically we are trying to validate business signups, so someone cannot just signup a business and start posting as that business. Similar to how Google validates Google Places, or Foursquare validates a business when a person claims the business location. Obviously there is no way to foil a determined person, but looking for something to get most of the way there. – Local Pc Guy 12 years ago
  • Also, this is not a significant portion of what our business is trying to solve. I am just wondering if there are solutions for this that already exist. If not, it probably is a good business opportunity for someone to pursue, but it is not the opportunity we are exploring. – Local Pc Guy 12 years ago

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