Sales and Marketing Co-founder-Ivy League MBA or Industry Expert?
I am working on a software product, which is going to revolutionize a specific industry. I checked with couple of top guys in this industry and they are all impressed. It is a billion dollar problem. Now, I am moving on to get a co-founder and wondering whether to go with Ivy League MBA grad or someone well networked in the Industry. So the qualities or criteria I am looking into:
- Ivy League MBA
- Well networked in the Industry (Offline): Well connected with decision makers in this industry, can call them without intermediaries
- Well networked (Online): Well connected with VCs, Social Media etc
- Sales and Marketing Background
- Personable
Any suggestions how to filter them is highly appreciated.
Marketing Sales Co-Founder Partner Partnerships
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+1 for swinging for the fences. People need to realize that they don't have to settle. You are clear that you can get someone imminently qualified, not just "someone you can get". – Kenneth Vogt 13 years ago
2 Answers
Get the person that you can feel in your heart of hearts you can trust to completely run their part of the show. Credentials help with strangers but connections are even better. If I was going to order your list, I would make it:
- (3) Well networked in the industry
- (4) Sales and marketing background
- (5) Personable
- (1) Ivy League MBA
- (2) Well networked online
#2
The connections to the industry both from a marketing, sales and speed to market perspective will be invaluable.
