Should I send sales emails from [email protected] or [email protected]?
I don't want to appear impersonal, but having a sales specific email address would be useful to let everyone who is doing sales have access to it.
What do you do? And how has it worked out for you?
7 Answers
For me, the answer to this is obvious - people do business with people.
I don't even have a business card for any of my ventures. I have a card that has my personal information on it.
Note: "no-reply" type email addresses are no longer allowed in some parts of Europe.
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+1 - "People do business with people." This says it all... – James Mortensen 12 years ago
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+1 as well, your answer helped me decide on a very similar issue. "people do business with people" Very nice! – Tim 12 years ago
If you are not doing a mass mailing then it should be from an individual at the company so using [email protected] is pretty close to a must. You want the customer to have a relationship as personal as possible.
If you are doing a mass mailing you would do this from [email protected].
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Just because you receive emails from no-reply addresses doesn't mean it's a great practice. That's just big business following the big business herd. – James Mortensen 12 years ago
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Well with a few dozen people on a list sure use your personal email. If you have hundreds thousands tens of thousands and you email them from your personal account will you be ready for ongoing conversations with everyone who hits reply? – Anagio 12 years ago
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+1 @jmort253 I always filed it in a refuse folder, but if it didn't work noone would use it. :) – Karlson 12 years ago
I would say use [email protected]. I know that when I am browsing someone's site and need to ask a question, if I only see [email protected], then I feel I am going to be hassled into purchasing something, like a used car salesman does.
If you want to have an email on your website for sales related issues, then [email protected] makes sense.
Depending on the nature of business, it may require more of a personal touch with a lot of correspdence. Then personal email will be used.
If a specific sales person is receiving client email, it should be placed in a CRM system. That way, other people in the company can see what is going on with the client if needed and service the client when the specific sales person is not around. This can be very helpful during turn-over. The former sales person's email address can be forwarded to the new person for a period of time to notify clients about the new person. You may even have to open that account to others to sort out any email that was not put into the CRM system. Separating personal and company email is encouraged for this reason.
If you send from [email protected] make the emails pretty personal. I wouldn't use the email sales@ to send a sales email especially if even some of the emails are not double opt in. Maybe no-reply@ for a mass email, or team@
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Slightly off-topic: sales@ is IMO a much better way to go than no-reply@ when sending out mass-emails. It's one of the easiest ways for a customer to continue the interaction (why make her hunt for a link to a web form where she has to re-enter her name and email address when all she has to do is ctrl-r?). I'm not sure if modern CRM systems support automatic integration into email accounts, but the feature is definitely out there (ever gotten an automated reply with a ticket/tracking number after sending an email to a tech support email address?). – Todofixthis 12 years ago
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Desk.com is an example of one application that manages email interactions. It was recently purchased by SalesForce so i'm sure CRM integration with emails is possible. – Anagio 12 years ago
Not sure I agree with using an impersonal email address like sales@companyname for any emails you send, whether they be directly to someone or as a mass mailing.
For instance, why take an impersonal mass mailing and make it even more impersonal. At least if it has your personal email and your signature, people know they can contact a real person. If you're worried about fairness between other sales reps, split up the emails so you use all your sales staff's email addresses. In other words, if there are 4 reps, split the contacts in 1/4's.
We always use a real salesperson's e-signature card when sending any types of emails, and it's worked out quite well for us.
If you are using the email to support your clients product or solutions then "[email protected]" will be good , but if you are responding enquiries or dealing with your clients then be specific and mention your name in your mail id. It makes your clients comfortable to communicate with you.
