There are many resources about how to pursue funding for horizontal products, often software that can be used by a large number of people. These are problems that investors can understand...
I'm considering setting up affiliate marketing (probably with someone like ShareASale) for my vertical market app. (It's installed Windows S/W for churches and charities to track their donors and...
I'm noticing a trend where VCs try to stay away from vertical markets. Is it true or is it my skewed experienced? How does one go about finding potential investors for a vertical market business?
Say you have a productline which is ony being offered in one vertical and with some success. Now when you want to exapnd and want to diversify into another unrelated vertical - 1) What gotchas...