What's the best sales book you've ever read?
Any recommendation? Is sale a process to deliver comfort which is declared in the book "E-myth revisited"?
Marketing Sales Entrepreneurs Business Selling
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Can you give us a little more information on what you are selling and who your target customer is? Is it an established market or are you breaking new ground? Strategies for selling to Fortune 500 companies are a lot different than those for selling to small businesses. – Karl Krantz 14 years ago
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I am a business interpreter and purchasing agent in China. So you will know who my target customer is. – Steven 14 years ago
7 Answers
I've read "Triggers" and "Influence: The Power of Persuasion"
Assuming you're talking about B2B, the best sales book I ever read is hands down Jill Conrath's Selling to Big Companies.
You can get your motivational guys like the little Red Book of Sales, etc....but really if you need to know how to sell read Conrath, even if your clients are big companies.
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Just read Konrath's "Snap Selling" – Emile 14 years ago
Book Yourself Solid by Michael Port is a great book for developing a personal brand and marketing a service.
Just finished Delivering Happiness by Tony Hsieh (Zappos.com) -- it is a great read!
Brian Tracy - The Psychology of Selling - read it over 4 years ago and still remember it :)
2nd Book Yourself Solid.
Jeffrey Gitomer's little black book of connections : 6.5 assets for networking your way to rich relationships.
Duct tape marketing : the world's most practical small business marketing guide
The referral engine : teaching your business how to market itself
Jantsch, John
Also, lot's of good blogs by these and other authors.
How I Raised Myself from Failure to Success in Selling - Frank Bettger
http://www.amazon.com/Raised-Myself-Failure-Success-Selling/dp/067179437X "The most helpful and inspiring book on salsemanship that I have ever read."
- Dale Carnegie
My favorite as well.
