Obtaining new clients through email marketing
Right now I'm sitting behind my desk at a top 100 company, and quite frankly I started to hate my corporate job. I feel like it is killing my soul everyday.
I have always dreamed of owning my business, and the best thing I am good at is designing and developing websites. I have already created a website to present my new web studio and I started to send emails to a few business owners inviting them to create a website at a very good price.
The frustrating thing is that I never heard from a single one of them. I don't know what I'm doing wrong.
Could you share your experience prospecting new clients in a business similar to mine?
Sales Customers Email Email Marketing
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This question has been migrated per approval from [this question on Meta](http://meta.answers.onstartups.com/questions/568/would-answers-onstartups-accept-this-question-from-writers). – Justkt 13 years ago
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Email is a terribly ineffective way to sell professional services like website creation. You might want to ask a different question, like "What are effective ways to market my services as a website creator?" – Bob Murphy 13 years ago
1 Answer
The "I will design your website, cheap!" email is so commonly received by business owners that they probably consider this spam.
Your question is larger than just email -- it's sales in general. Sales is easy: people buy from people whom they like. So the question becomes: how to make friends with people who need websites created.
That's a broad question. One good start is the book How to Win Friends and Influence People, by Dale Carnegie. Every bookstore in the world will have a copy of this somewhere.
