I'm a solo founder without any employees (revenues don't yet justify hiring someone).
How would you manage providing timely support to customers? What are some tools and strategies to use?
I run a product targeted towards developers so my mailbox is always full with questions about errors they're having while trying to integrate my product in their app. The problems almost never have to do with a problem with my product, it's always about providing support on how to fix their integration.
I have written and provided a detailed documentation, but customers still would rather email for support than read the documentation.
Solo Entrepreneur Customer Support Support
The problems almost never have to do with a problem with my product, it's always about providing support on how to fix their integration.
First of all, their integration problems are your problem. If they can't get it integrated, then they're going to ditch your product for something else, and go away saying, "Well it looked promising, but it was impossible to get it integrated." Because integration is required work for using your product, your users aren't going to mentally separate it from your product.
So Strategy #1: Acknowledge that integration and configuration is as much Your Product as the rest of it.
Second, you have to realize that nobody reads the manual. And the longer and more detailed the manual is, the less it gets read. Don't spend your efforts convincing people to read the manual. Instead, spend that time building a product that is more intuitive, so that it doesn't require a manual in the first place.
In your particular case, if configuration is the biggest issue your customers face, perhaps you can create an install script that people can run, or expand your installer to walk people through it. (WordPress's Famous 5 Minute Install comes to mind as an example of complicated integration made easy.)
My third suggestion is to create a forum for discussion and general Q&A, allowing you to offload at least part of the support to the community. And once there's an answer, future users with the same problem will be able to use it as well.
Four, you can create a collection of "canned answers" to common questions. I've seen some people copy and paste the full canned answer into an email, and I've also seen people just include a link back onto the website, where anybody can find it. User Voice has a pretty decent implementation of this (and a lot of other customer support type things).
Finally, after you've done everything you can to minimize the need for support, and minimized the amount of time you have to spend doing it, if it's still too much, you can consider charging for support. It's very common for people to say, "Free community support in the forum, or premium email and phone support for $X/month." If you're charging for support, you can hire a customer service person to be your front line for support, and only escalate to you if necessary.
First of all, don't stress about it. Everyone goes through the stage where support is a lot, but doesn't yet justify hiring a support person.
How would you manage providing timely support to customers?
What is timely support? Being on your own you can't provide 24/7/365 support.
I'm successfully supporting more than 1000 customers by myself. I've cut down support requests to 10 per day. Here are the strategies that I used at the beginning:
Canned responses work well, but KB articles really rock, trust me. It's your knowledge available 24/7 and you don't have to copy/paste text or open your inbox. People will be able to answer their own questions.
I run a product targeted towards developers so my mailbox is always full with questions about errors they're having while trying to integrate my product in their app. The problems almost never have to do with a problem with my product, it's always about providing support on how to fix their integration.
Our product (we're a small team at this point) is also facing the "integration" problem. I completely understand where you're getting at. My advice would be to only fix problems that really prevent your product from being used for the intended purpose. Don't teach people how to code. Don't fix bugs they made, even if you can.
I hope this will help you. You can read more bootstrapping customer support on my blog: http://sansmagi.cc or PM me here, if you'd like to learn about other strategies that I used. These are just the things off the top of my head.
Cheers,
Gergana