Branding Questions
What is it that makes some companies admired and others not? Which companies do you admire and for what reasons? (keep it as objective as possible - no flame war)
2,753 points
I'd like to create a brand, naturally, but I have a problem. You see, there are only so many colors in the world and the number of colors has not changed much since the 1980s, when software...
We're planning to re-build our product identity (which has never been built in the first place, it just came out of nowhere). Obviously, we're somewhat tight on money, so hiring a professional...
I am currently designing the website for a new startup. I have 2 options (so far) for the size of the logo. Put it in the same spot as the "StackExchange" dropdown at the top of this page. It...
I was always under the impression that the domain extension didn't matter (as long as it was .com, .net, or .org). I have always tried to market the extension in my brand if it wasn't .com, and I...
What do you think of domains that have the word "get" before the actual product name, just like getclicky.com or the domains used by 37 Signals products (basecamphq.com, campfirenow.com)? Does it...
How does your train of thoughts look like while coming up with a brand/business name?
64 points
How do you guys feel about a domain name using a number (in numbers)? Imagine 43folders, or 37signals... (I always get those 2 confused and have to do a quick Google search oftentimes putting "37...
There is plenty of material here on when to incorporate in the US for tax or other business reasons, for example: When to set up the LLC Worth it to incorporate When does it make sense to...
2,744 points
Is being a non '.com' website create friction amongst a set of internet users? Is being a .com really easier to remember?
Let's say company A produces various online services that fill different needs. Do you think they should have a separate Twitter/Facebook fan page for each service? Or should there just be one main...
460 points
I was thinking of including the word "business" in a slogan for a new service but I was wrestling whether or not this is really necessary. I say business because that's the target market I'd like...
How important is branding for early stage startups? Within this question, there is some interesting discussion on how a brand can evolve based on everything you do - e.g. your name, website,...
I'd like to know how the world perceives our company and products. (One reasonable response to this question is: "Don't pay any attention, just do good things." However, let's suppose I want to...
I'm a husband and father and have a full time job. I'm developing a few web apps in my very little bit of spare time. I'm pretty sure I should have a website dedicated to each app. I want to keep...
Here's the facts: I'm wanting to start a iPhone business and I currently have an awesome name for the business and a registered domain name but I'm unable to register as a business with the state...
173 points
