Customer Value Questions

I believe to have a successful product / service, you need to fill a need that clients and customers have. My question is how do you find, spot, identify or realize a need is there?

Ideas Customer Value

asked Jul 18 '11 at 16:31

Seti Seeker
236 points

I'm trying to calculate average customer lifetime value of a membership site. The data available to me is unfortunately either incomplete or very simplistic (or else I don't know how to extract...

Subscriptions Memberships Customer Value

asked Jun 28 '11 at 06:27

Eoinoc
110 points

For simplicity assume conversion rate is 10%, and margin is 50%. How much should I pay for the visitor in relation to the lifetime value of the customer? PPC/10% < LTV*50% has to be true, but...

Adwords Advertising PPC Customer Value

asked May 21 '11 at 00:51

Tim Nikolaev
176 points

I work for a large complex company, I delibrately do not want to say, which business it is in, in order to make this discussion general. In this company, as in many others, there are lots of...

Strategy Strategic Management Value Add Customer Value

asked Feb 26 '11 at 23:19

David
1,567 points