If a startup were to get some questionable press in the media, would it still be considered a good marketing strategy? Granted that negative press might tarnish a large company's brand. But...
I'm thinking of doing a press release (with a unique spin on it, not just announcing the launch of the startup) with a PR distribution service like PRWeb. Is the worth the money? If you've used it...
Since journalists get so many emails, would it make sense to try to reach them via alternative methods right after sending the email. Maybe via Twitter, Facebook, calling them if a number is...