We are a few weeks away from launching our web app and getting marketing strategy in order.What are the "low hanging fruit" ways to drive traffic to a new website which isn't known or have any...
If a startup were to get some questionable press in the media, would it still be considered a good marketing strategy? Granted that negative press might tarnish a large company's brand. But...
I'm thinking of doing a press release (with a unique spin on it, not just announcing the launch of the startup) with a PR distribution service like PRWeb. Is the worth the money? If you've used it...
For someone who is not in a popular incubator like YC or 500Startups, how could you get journalists or blogs to write an article about you? It seems for those startups it's very easy as the...
Since journalists get so many emails, would it make sense to try to reach them via alternative methods right after sending the email. Maybe via Twitter, Facebook, calling them if a number is...