There are a lot of companies whose bad business practices get ousted but don't reach mainstream press. And consumers are the ones that get the short end of the stick.Would it be a good idea to...
Is it a good idea to offer a less featured version of your software as open source as a marketing strategy? It obviously has worked well for companies like MySQL and wondering if it could work for...
I would like to build a new consulting company like McKinsey. I do have a significant competitive advantage, (based on software) in a niche field, and now I need advice on how to start creating a...
In my experience, it takes around a year to sell software to a large company. I have seen it getting done in three months, but it is very seldom. Therefore, my question is whether you know of any...
As much as we try to do good in and through business, I have a growing suspicion that behind every successful marketing strategies, there is a fair amount of black hat tactics (pick your own...
What is the one single challenge that has surprised you the most about doing a start up and what strategies and tactics did you execute to overcome this challenge?