I've decided to take on a minority partner for my startup. This individual will have a 25% stake in the business and I will retain 75% as the founder. My partner will not be putting up any money,...
The glib answer is "start a business." Seriously, all entrepreneurs need to know some marketing, whether they call it that or not. Market research, communications, advertising, and so on. Do you...
I have a web-based tool that I'd like to market to small private practice doctors. I'm looking for traditional journals and other forms of advertising that would target these medical...
Short of begging, what is an effective way(s) to get feedback from a lost sale? I'm thinking survey, but is there a more practical way?
I'm working with a SaaS business with a non-technical founder/CEO and am looking for pros and cons for (1) building the software in-house vs (2) outsourcing version 1.0 to a consulting firm. From...
If one was to write a web application (commercial), what differences market wise is there between the java world and .net? Say I build an ecommerce application, would I be locking myself into a...
I have a unique money making idea in the Social Web space. I have discussed the idea with some trusted friends who's opinions I highly value and they agree it is something unique. I also have a...
The city I have lived in for the past 10 years just isn't a very good environment for internet entrepreneurs and I feel like it's holding me back. I just graduated from college in December so I've...
I have a web based application for consumers. Customers sign up. What are the best tactics to incent/encourage my customers to refer their friends to sign up? Would appreciate any and all...
I'm about 70% done with a Windows based application that my market research anticipates about 250,000 users. I would like to partner with a serial software/web entrepreneur who can setup the...
We're just employing our first people in the US (currently have employees in the UK). I understand that not all companies recognise all the same public holidays. There's a list of public holidays...
Suppose you are evaluating an idea for commercial viability. You look to see whether there are competitors. Of course there are, because there always are. How do you judge whether the market has an...
The first step in any startup must be coming up with an idea and this seems a big first hurdle. A lot of people seem to come up with these ideas either to address problems they are experiencing...
I'm trying to figure out the best way of sending out an email campaign to alert potential customers about my desktop software application for fostering agencies and organizations. I have looked at...
I asked this on the Business of Software forum previously and thought I would repost here. Basically, did your business/startup end up being an easier or harder project than you expected before...
I'm on the verge of starting a web based venture with a business partner. I'm designing the UI and doing all biz related matters and he is doing the back end coding. My biz partner just decided to...
As a (soon to be) solo developer, I'm not an expert in marketing. Do companies exist who I could partner with to market my app, on a profit-sharing basis?
I'm looking for a tool that'll help me create sketches/mockups of web pages. I'm not talking about the "photo-realistic" sets of PSD's that break everything down into components. I'm not looking at...
What actions or activities have you discovered help you do more but with less effort? Here’s mine. Previously I sent out hand written cards. Last year I sent a simple holiday email (in bulk) to my...
We will be licensing 2 downloadable software products, both aimed at animation / game development professionals / studios (1 plugin, 1 SDK / library) where subscription pricing is not currently...