It's been 3 months since we launched our startup and it's has very little traction. What are some ways we can market it without using any money, just our time. Some things we have on the...
In order to test interest in a product, I've been told that it's useful to use AdWords. What's the best way to maximize the usefulness of AdWords. How do I measure whether or not an idea is useful?...
I just got an offer from a friend for a startup in an industry we don't know much about. He likes the idea and has a good track record (in other industries). I am still unsure about the validity of...
I am in the midst of writing a follow-up article to one I have written to address some myths about startups and operations executives. In 15 years I have been through 9 startups (co-founder in 2...
I am building a startup. Right now I am thinking of having a company that is an umbrella around the different attempts I make. Which would you suggest? Should I incorporate or do an LLC? What are...
I'm bootstrapping a micro-startup hosting service with very, very little capital. All of my customers will have recurring billing with a possible trial period. Initially I integrated with...
So I'm incorporating my start-up. For now, life is simple (single owner, little to no expenses or income). But if the product gains sufficient traction within the next year or two, I expect to...
I started a small web development company with my friend. When we talked about the services we were going to offer we obviously also had to talk about how much to charge for these services. What...
I am currently part of a small team of people (<6) who are working on building a mobile application for release on a few of the popular mobile stores. We were deciding on ways of advertising and...
I am just starting to engage with attorneys for my startup, and am wondering if working with a large, Silicon Valley firm adds credibility to the venture? Firms like Wilson Sonsini Goodrich Rosati,...
I am considering entering the smart phone app market by creating an ad-supported app. Where I can find statistics showing the average income per ad impression? (not per click). Does anybody have...
I want to do training in computer security: it's been my life for 30 years after all. But I want to keep my day job as a college professor as well. My university (like most universities) allows me...
Whats the best way to promote your website if still in beta? I have a sign-up page for anyone who wants to create their own social trivia game, but the platform hasn't launched yet. Where can I get...
I plan to start a web project which will be an advertising company. Providing a service where a publisher and advertiser can connect with each other and start the ads posting agreement. Something...
Last week I had an idea for a new startup to help businesses with their recruitment process. So far my research into the idea has gone a little like this: Thought about idea, did not know whether...
Context: We are a small 3-developer company that sells Windows desktop software for small businesses on our website. We believe that we need both: "Marketing" - i.e. one-to-many interactions,...
I own a bootstrapped startup that now has a big enough customer base where I can actually hire a developer to help me push it to the next level. Since we don't have all the bells and whistles that...
I have a job board website listing local jobs in my country. There are two kind of customers: the job seekers and the employer. I have some ideas but I want your advice about monetizing the...
I intend to eventually run a contest as a promo. Specifically, I'd like to do a random drawing of a pool of registered users that meet certain criteria. What legal and tax related concerns do I...
I've been researching for over a year now as an aspiring entrepreneur, but I am still fuzzy on how equity gets distributed at every stage of company growth. Is a set amount of "shares" created...