Is there a rule of thumb that can be used for staff planning in terms of how large % of an online marketing budget that should be allocated towards managing the online marketing activities?
As a consultant for large corporations my startup is considering recommending the following: Imagine that you have a large business with several thousand employees. Usually such a business has...
The following is a copy and paste from this discussion with Pierre 303: Let us take an example where I believe that it is clear that there are no reasons for budget. Imagine a company, which has...
I'm finally at the stage where it's time to stop coding for 12 hours a day and it's time to raise capital - I've been approached by an angel investor who asked for a 6 month budget. The project...
So bootstrapping is a minimalist approach to financing a business and requires a larger amount of sweat equity compared to the money put in. So when do you find that the sweat part has gone too far...
I am looking for some reference material on budgeting and forecasting for an SaaS-type business. Can someone please recommend a good book or blog article they found helpful in managing their own...
I'm trying to get some clicks from Google Adwords. I'm quite new to it, what's the reasonable CPC? I noticed that my ads are not showing and I think it's about my CPC budget. To me over $2 CPC is...