To increase profit, a supermarket chain may create their own house-brand version of a certain product. But why is it then that they keep stocking the competitor product?
We have just completed and launched our web based project and we are preparing for our marketing strategy after that we are sure we will get quite enough attention and users. After researching for...
I'm afraid, with what I want to supply being in the fresh food realm that retail outlets may quickly create their own version of my product to cut me out of the equation. Because it's in the...
I imagine this is a very tricky question but hopefully I can get a few insights here. I am currently wrapping up a personal project (SaaS) that is aimed at a fairly new niche market. There is a...
I currently work within a call centre as a manager and I have a lot of admin work to complete. During my own time, at home, on my own PC I started developing a system/tool via Excel that would...
For that past few months, I've been building a product that targets a specific niche. The kind of product I have been building hasn't been around the marketplace, and I knew there is a...
I have been working on a SaaS product for about a year and a half (on and off, among other projects). Lately I have gotten serious about the product. While doing a routine evaluation of competitors...
I am currently running a very simple side project which I hope will lead to something bigger. I see quite a few tweets from my competitors customers saying they're using their product for a...
I took a course on gamification it cleared a lot of thing up but I'm still confuse. A gamified app or website has to be build from ground up through the lens of a game designer. So, I think is a...
When is it taking inspiration from a competitor, and when is it theft? I'd like to know the general questions to ask myself when reviewing competing products in creation of my own. (I'd be...
I spend a lot of time thinking about potential start up ideas. I come up with a couple every now and then, but when I go searching online there is always quite a few competitors. I don't think I've...
Most of us know the quote: “Good artists copy, Great artists steal” - Steve Jobs Copying and in extreme cases stealing is no news as a recipe for a successful businesses. Whether the term...
Im developing a business model that brings a new feature to its market. the idea itself is new and nobody is doing it today. in order to enable this, Im using an existing platform (free at this...
I'm curious to know how most go about gathering information regarding their competitors? I am interested in developing an application that would directly compete with numerous websites and I am...
I'm currently building/running a 'digital marketing agency' from home with my partner. We provide websites (business card sites, CMS-driven sites, e-commerce etc), hosting, email services right...
How do I get financial information (turnover, profit etc) for a competitor located in Canada? Here in Sweden, there are several sites which can be used to get financial information. For instance,...
Please imagine this scenario for a moment: You've got a great idea for a software product, and research indicates you've got basically no competition because your product has unique features...
I've read that the online image editor app http://www.picnik.com closes. How should a competitor react on such a message? What marketing measures are the right ones to reach users that are looking...
Scenario: I'm in the market research stage of my startup (manufacturing), and when researching my competition I noticed one company who is able to provide similar goods to what I plan to sell at a...
I'm launching a website with some features that are different from my two competitors. One of my competitors established a website in 2008, and one launched in January. A friend told me not to...