For subscription-based B2C SaaS businesses where the business is not charge for the support, but for the subscription. How much does on average customer/visitor support account to? In other words,...
How do I link AdSense to each author to see how much revenue each individual author generates? I'm using Wordpress.
I'm reading a lot about DAU/MAU being a good metric for user engagement. But what is a DAU and what is a MAU? For Daily Active Users: Is a user not a Daily Active User if they missed one day in...
We're building a recruiting and employee management platform (similar to Yammer).The product records and analyzes metrics for each different type of employee so that we can offer employers of large...
I can't seem to find straight answers in my Google searches (perhaps I'm not searching for the correct keywords?) and need some guidance. What are the values in a standard e-commerce system and how...
What is a good example of a Performance metrics to be applied for an early stage startup? I find it very difficult to know how people in the team contribute; thus it's difficult to distribute...
Up until recently, we used our own messaging system with our application for customers to log tickets and then just email for anyone not a client. We are now trialling Hesk to give us a "proper"...
Churn is a nice metric to learn a lot more about your business. But it only works if there is a direct correlation between subscribed users and revenue. How to calculate churn on a product where...
How do you estimate (simply) the lifetime of a customer in the early days of a SaaS startup? E.g. in the first, say 3 months, you will have a number of customers who have already left and a number...
right know I have an idea that would like to test out and would like to know which metrics are regularly used to understand why people are signing in or not. So far I have just Google Analytics,...
As a startup, we have to measure web analytics, funnel metrics, conversions, competition trackers, ROI on campaigns, etc. There's lots to keep track of and a lot of different software (google...
I'd like to track the customer's activities during the week to establish whether the problem I am solving is a minor annoyance or a big pain. My full-time job makes it difficult to do the...
My team and I are nearing the launch of our initial product this August. We are wanting to develop a metrics-based system that will be implemented upon product launch that will determine founder's...
I have set up a goal which will count the amount of sign ups I get on my site. I need to divide this number by the amount of new visitors in order to get my conversation rate. From what I can...
I know conversion rate is calculated as (signups/visitors)*100 but my landing page is also used as the page that users login to the site. Therefore, some of the visitors will be existing users...
What would be the best way to collect usage metrics of a SaaS software? I want to collect something like logins, clicks and time spent in my software. Are there existing services out there that...
I've been running a small open-source software project for number of years, and a couple years ago I started saving website statistics. Here is a sample: April 2011 -- 26426 page views April 2010...
We're using Gmail to field customer support requests. I am looking for a way to track key metrics of how we serve customers: average response time, %% of inquiries left unanswered, customer...
I was asked by a potential investor for Key Performance Metrics for our company. What do you think the KPIs are for a typical SaaS company? Here are the ones that I think we should give him: CAC...
CAC = Total Cost of Sales & Marketing / # of Deals Closed My question is - How do you allocate your total cost of sales and marketing if your development team is doing all the demos, follow up...