My company is approximately 1-2 weeks away from launching a major upgrade to our site. The new upgrade contains many valuable features for entrepreneurs and small businesses, however the new...
I've long wondered why social marketers are so focused on Facebook fan pages. In much the same way that the AOL Keyword was the flavor of the week years ago; it strikes me as the medium of choice...
We have an excellent online application that we've launched. But because we're still fixing some issues it really is still "beta". What are the implications in terms of customer perception,...
I was wondering if startups don't have the marketing and sales expertise in-house (between the partners) and don't want to hire full-time talent, are there any websites that you can look for them?
is Facebook Connect worth the efforts? any benefits in long term? are there any negative consequences like slow page loads and increased page download times etc? Update: Okay so I just tried...
I've a product/website in Family/Relationships segment and so far it attracts 80% women and 20% men. Mostly adults(age 25 to 55) actually pay for it. Younger users generally want it "free". I'm...
I was wondering when do entrepreneurs start the process of branding their startups? including figuring their brand personality, brand category and messaging/positioning?
Anyone ever work with Commission Junction or Linkshare (or others) as an advertiser? I'm looking to set up an affiliate program for my marketplace app. We have the technical skill to implement an...
I'm curious if anyone has great examples to share of their own startups or others achieving highly successful and visible media attention, customer attraction or general brand awareness. A few that...
I am at a startup and we are looking to bring on board a two interns. One is marketing and the other iPhone Development. Looking for templates or website to help create a mentoring and training...
I am creating a blog for our startup, and imagine the blog would be a great place to post on product news, product tips, and our companies attitudes to various technologies and events that are...
What is the difference between marketing a consumer product and an enterprise product? I have read much of the ISV materials, BTW, thanks to all the legends such as Eric Sink, Bob Walsh, Jason...
What resources do you use to create an refine a sales funnel? What techniques do you use to generate leads? What do you do once you get leads to qualify them? Are they standard conversion rates and...
I've long held the opinion that a PR firm is one of the sound, early stage, marketing investments a company can make but that such a firm has to excel at traditional PR as well as managing speaking...
At what times do you suggest doing press releases for startups Before a product launch ? After a product launch ? After the customer base has reached a specific number ? When you have new...
I am a full-time web developer and in my spare time I work on a couple different projects. One of them being an ad driven website targeted at college students. iSearchNotes.com is the site and...
I have a few ideas for a new startup and I am looking for some ideas on how to Market Research some of the ideas first before I spend more time on a specific one. Any tips, sites, open source...
We have a few questions here about the conferences worth attending but I'm trying to nail down some conventional wisdom about budgets allocated to conferences. All things considered from merely...
We are almost at the end of a very successful beta phase. Now I want to show my gratitude to best beta testers who helped us. (many of them are potential clients as well ). What do you think would...
I am looking for a questions and answers website similar to what is being used here and wanted to know if anyone had any recommendations. Some I have seen include http://uservoice.com/ (Even has...