Marketing Questions
Some companies opt for a free version in hopes of converting to paid. Others offer a free trial. I can see merit in both, but I'm curious what your thoughts are around which is preferred and why....
892 points
Anyone aware of any books, articles, blogs, anything, that talks about best practices for communicating with users. Issues like, how often, at what user actions, what language to use, what formats,...
What are good tips to run an alpha/beta consumer program for a web app? I want to engage the early users, test out a number of things and generate buzz. What are any tips or resources you can think...
I am about the create a pitch/marketing video, so I would be keen to find out about any software that helps you create various animations, overlays, etc. Possibly bundled with some sound effects.
We're going to put some screencasts and we are based on London. However our market is not only local and I'm a bit worried about our potential customers from America and from other parts of the...
2,305 points
I was wondering what the pay rate is for marketing and sales consultants that mainly work with startups. I know some companies hire on commission-base only and some offer share/equity in the...
399 points
Has anyone measured the effectiveness of static screen captures with text versus a screen cast with voice in converting customers (for a software application)? Do you find that it is a natural...
Should we market our "Try Before You Buy" software as Shareware or not? I've heard that it may have a bad connotation and you're better off calling it something else. Should I try to avoid using...
The number of press release services out there is mind boggling. I am an ISV (Independent Software Vendor) with a niche software program, and I'd like to send out a Press Release to the software...
1,471 points
My partner and I would like to lunch a new marketplace for products that, for obvious reasons, we can't disclose at this point. We don't have any patent or proprietary IP to raise the entrance...
I am in the process of (re)learning Wordpress. General searches return a plethora of resources for learning, but it's difficult to cut through the clutter. What resources do folks here...
This is a hosted (zero-install) web application. You create and account and stuff happens. The unattended costs (ignoring tech support, ads, etc) are easy to compute per customer. Here's the idea:...
I have a 20ish page guide in a word doc that I want laid out as a polished looking pdf, with a table of contents and nice headers /footers/ margins/ headings/ subheadings and fonts . I want it...
446 points
My partner and I are in the development phase of a website which essentially is a new marketplace for a sector that we believe is lacking one. However most of our resources are going for design...
The person I have in mind is an early-stage marketing & sales person, someone who exclusively specializes in taking early-stage startups from a beta customer or two to some point of critical...
My colleagues and I have just completed our first Android app. This is going to be a free multimedia application that can download/preview ringtones and wallpapers to your android. Now we need to...
141 points
Background : I used to work for a software consulting firm. For obvious reasons, one thing that was critical to both our company and our customers was keeping track of the time spent on specific...
What is a good benchmark for a download conversion rate? In other words, what % of my website traffic can I expect to click "Sign Up Now" button to start a plug-in download (examples: xobni.com and...
86 points
Assuming startups prefer using internet marketing to promote their services/products, I was wondering which interactive channels (display advertising, mobile marketing, email marketing, social...
399 points
Looking for people to share you experiences in marketing an ERP product in the education space(schools/colleges/universities). What challenges you faced and how did you overcome them ?
96 points
