I've seen startups launch without one and fizzled until they reached out. What kind of details are important? Who do you reach out to? How do you get their attention? What are some dos and don'ts?
After I have my service up and running, with some private beta testers enthusiastic about the service, how to announce it publicly? What resources are available, what are the avenues, to make...
You have a product alpha. How do you discover who are the customers for your product?
Basically for purposes of marketing and product research we need access to data about the internet: what are people talking about, number of users in India, demographic patterns, conversations...
I am interested in creating an online service for the genealogy (family history) market. But I have no idea how you go about researching the size of a potential market. How would you discover the...
When startups launch a new web site or application, and initially have no customers, what is the best way to attract customers to the site? SEO? Adwords? Word of mouth?
In this economic climate, competition for jobs is stiff. What should a smart, hardworking recent graduate of a business school program do to try to get a job that will give him the experience he...
You have just released your product into the market and you want to start to get the word out there. What are 3 things that you think every startup should be doing to build traction?
What other resources are available to learn about metrics in general and other topics such as segmentation, conversion, KPI etc. Dave McClure has a good presentation up on...
There is tons of information on how to market products to people, but I have found little information on how to market to businesses. I have yet to see anyone translate the web 2.0 hype to B2B...
Is there a copyright infringment problem if you send an email with links pointing to other people's content.
In order to test interest in a product, I've been told that it's useful to use AdWords. What's the best way to maximize the usefulness of AdWords. How do I measure whether or not an idea is useful?...
At what point should I consider a contest as a strategy to get people to visit my business or website? What are the ways to track the ROI for this type of marketing?
Our startup is PubliciTweet. We're like a Constant Contact for Twitter. While in public beta the service is completely free. We are most interested in acquiring more users than setting up payment...
I've read a lot of times in the retail world where the $49.95 (or $49.99) style pricing actually increases sales vs. just making it a round figure like $50. Has anyone tried this for a...