Marketing Questions

Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.

2 Votes
4 Answers
2.75K Views
What is the most effective way to market a Local Small Business?

We have successfully launched a small business providing services locally in a couple cities. Uptake of new clients has been slow and we want to spend some of our (limited!) cash to market the...

asked Feb 18 '11 at 04:19
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Mcohen75
157 points

2 Votes
2 Answers
2.83K Views
Swag & Giveaway Advice!

I've just found out that I will be presenting my startup, mokabla at an Entrepreneur event in ATL in less than a week. There will be about 200 people attending. Since this event doesn't have...

asked Feb 18 '11 at 14:39
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Shaymus
176 points

1 Votes
7 Answers
3.38K Views
budget: spend on domain or on adwords?

Assume that we've got a 10.000 (usd or euros) budget. Which of the following 3 options is better for launching? 1) Spend all of it on a great domain (e.g mymobile.com) 2) Spend 20 on a mediocre...

asked Feb 1 '11 at 04:54
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Cherouvim
219 points

1 Votes
1 Answers
2.52K Views
New web app - testing and pricing

We are almost done with a new HRD&M web application for pre-selecting the best fit candidates for a given position. What we still need is some real-life test cases, design and content for...

asked Feb 1 '11 at 21:54
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Muleskinner
18 points

0 Votes
2 Answers
2.67K Views
How to start selling locally developed CMS and ecommerce system globally?

I have developed advanced CMS software with integrated ecommerce system for running large eshops and managing content on multiple websites. It has some really modern features it's all AJAX,...

asked Feb 5 '11 at 02:38
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Frodik
103 points

1 Votes
1 Answers
2.57K Views
Marketing documents helpful for a sales team

A little background. We are a small company developing our own product in the market. And we are quickly approaching the release deadline. We have a few weeks to finish up some testing and work...

asked Jan 13 '11 at 21:53
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Whoami
108 points

1 Votes
4 Answers
3.19K Views
How to get publicity for a product naming contest

We're giving away a $100 Amazon Gift Card to whomever gives our product a name. We've tried Twitter (though with a new company we have few followers) and an individual with 700 followers, Facebook...

asked Jan 14 '11 at 05:44
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Migo Fast
8 points

0 Votes
3 Answers
3.08K Views
How do I choose the right sub-segment to market my new Q&A community to?

I'm launching a new Q&A community and was wondering how specific a market I should target while seeding and promoting the site in its early stages. If the ultimate goal is for it to become the...

asked Jan 19 '11 at 03:09
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Zakgottlieb
103 points

2 Votes
3 Answers
2.89K Views
Experience with promoting your site through Social Networks

I have a site that I am getting ready to launch out of Beta very soon. I would like to take advantage of promoting the site through FaceBook and Twitter. I have recently created accounts on there...

asked Jan 20 '11 at 05:09
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John
161 points

3 Votes
1 Answers
2.58K Views
Are there any "Start-up Conventions" in the US? If so, where can I find a list of these conventions

I need to know if there are start-up conventions(just the same way there are car shows and that sort of thing) where one can attend or even possibly rent out a booth for the day to hand out flyers...

asked Jan 20 '11 at 08:20
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User6528
149 points

3 Votes
3 Answers
3.21K Views
Approach to online marketing

What online marketing strategy do you use if you run site that sells services? Where do you start?

asked Jan 21 '11 at 12:17
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Mat Banik
325 points

0 Votes
3 Answers
11.7K Views
How to reply to a prospective client's first inquiry in email?

I'm an English-Chinese interpreter and receive prospective clients' email inquiry about my services from time to time. However, I found quite a few clients become unresponsive after I reply to...

asked Jan 21 '11 at 18:18
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Steven
1 point

3 Votes
4 Answers
3.25K Views
For Branding, should I create my logo first, or do the logo as part of the website design?

I am about to start the branding process of one of our products. There is an interest among the stakeholders for this product to have a separate identity, and they will pay for it. My question, is,...

asked Jan 25 '11 at 11:44
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Geo
268 points

7 Votes
2 Answers
3.57K Views
How to get users enganged and active in a new website?

Me and my team are working on an online project where people can give away unwanted stuff and get stuff they are looking for. The problem is that from my experience people tend to get engaged in...

asked Jan 25 '11 at 18:49
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Shir
51 points

3 Votes
3 Answers
2.86K Views
How to introduce an Upscale Nightclub business to a sleeping community

My partners and I are thinking of opening a nightclub in a newly growing community where everything basically close down at 8:00 p.m., How would I prepare a marketing & feasibility study to...

asked Jan 2 '11 at 12:02
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Desertvibes
16 points

2 Votes
3 Answers
3.14K Views
Should we hire a marketing firm to spearhead our Startup Go-Live Campaign?

My company is going to be launching our "go-live" site in approximately 3-4 months time and we have begun to brainstorm ideas for a viral marketing campaign. We are well aware of utilizing social...

asked Jan 4 '11 at 00:43
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Robert Dolle
118 points

3 Votes
1 Answers
2.62K Views
What makes a Successful Web Site Launch?

What are the 5 must-do basic things to have a shot at being marginally successful on a first day web site launch? The measure of success is defined (in our case) as at least having: 1) 50000 hits...

asked Jan 10 '11 at 04:15
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Donald
136 points

1 Votes
1 Answers
2.75K Views
Approach competitor before marketing new software program?

I set up a company and had a software developer create a new software program for the company. I thought that the idea for the software was novel, and before developing the software, I did some...

asked Jan 11 '11 at 10:06
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User6492
1,747 points

4 Votes
3 Answers
2.69K Views
commercial applications for visual search?

This is a video of the google goggles app which does a good job of explaining what the current state of the art in visual search can do. its also being applied to searching patents, product...

asked Dec 17 '10 at 09:45
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Ben
522 points

2 Votes
3 Answers
5.05K Views
Need a top firm for help with Marketing of software solutions

We have done marketing internally for several years. Now we have multiple markets and multiple new products, so need to get some professional help to scale things up and catchup. I am looking for...

asked Dec 18 '10 at 01:21
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Paroon Chadha
61 points