I am launching a web application in the Fall for parent teacher conference scheduling. I have some real customers already using a version of the product, I'm ready with a Coming Soon page, have a...
I want to do training in computer security: it's been my life for 30 years after all. But I want to keep my day job as a college professor as well. My university (like most universities) allows me...
Is it possible to hide your contacts from only certain people? Such as direct competitors that you are linked to? For instance, maybe you have you are friendly competitors but you don't want to...
Is it realistic for a start-up to have as a component of it's business (marketing) plan -- to go viral? Is that really something you plan to happen?
I have asked a few fledgling tech startups about what they wish they didn't have to spend as much time on. The answer is almost invariably 'not coding' and 'context shifts' as exemplified by...
We train people on various software through pre-recorded videos and have been contemplating offering a money back guarantee - just to reinforce that we are confident and stand behind our product....
Google occasionally sends me free coupons for $100 on AdWords for the various sites I run. I just blew $100 on advertising on my startup's website. I set the campaign at an aggressive $2 bid and...
I have worked about an year on my startup website and I found that I need co-founder that would be able to sell ice to the eskimo nation online (online: marketing, sale and PR. But more of manager...
I am a stay-at-home mom who managed to develop a piece of software for Windows desktop PCs, laptops and netbooks. The theoretical market is HUGE but the traffic to my website, where I offer my...
Marketing is the key of any startup. All of us have great products, but how to market our product is the most crucial. Twitter wasn't the first microblogging, Facebook wasn't the first social...
We just opened a coffee store online. This store brings exceptionally good quality coffee to the door steps of every person in every US state. We are based on the Caribbean area. Enough with my own...
I am looking for some sites to submit to. paid or free. Currently on my startup web app site, I have a screencast up there, and an email submit form. I am quite close to having a finalized...
I have started marketing for my startup, which sells just 1 software product and is really just a side business from my day job, for some extra cash. Google AdWords is coming out at about $2/click,...
We are planning to support live chat / support from our websites to increase sales/conversions. Has anyone tried it? Does it worth the effort and human resources that need to be allocated for this?
A critical "right of a passage" to all the entrepreneurs I work with is the printing of their business card. It makes it official. Important. But the market for exchange of information is, well...
My hypothesis is that attributing actions (like site visits) to specific marketing initiatives helps you make better decisions on what marketing initiatives to spend incremental dollars. One...
Testimonials seem to be a great idea (social proof, etc), but I'm not sure they have any meaningful impact on sales. And they could actually be causing problems for our existing customers. For...
I'm trying to decide whether to change my pricing scheme from 'the same price for everyone' to 'a different price depending on which customer you are' (price discrimination / price...
We are an early start up (7 months old), and we are in talks with 3 - 4 clients. We are building an E-learning kind of tool and looking for building the content as well. I kind of sensed one...
I'm starting a web based healthy snack box (consisting of a variety of dried fruits, nuts, organics, etc.) delivery business in a busy commercial area. The box is designed to provide a healthy...