Marketing Questions

Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.

3 Votes
5 Answers
2.96K Views
Anyone have any evidence that keyword URLs (with and without redirects) drive traffic?

I am launching a web application in the Fall for parent teacher conference scheduling. I have some real customers already using a version of the product, I'm ready with a Coming Soon page, have a...

asked Mar 28 '11 at 01:11
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Keyton Weissinger
126 points

4 Votes
5 Answers
3.01K Views
Starting a company to do computer security training

I want to do training in computer security: it's been my life for 30 years after all. But I want to keep my day job as a college professor as well. My university (like most universities) allows me...

asked Mar 28 '11 at 15:11
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Fixee
155 points

5 Votes
2 Answers
2.7K Views
Linked In: Hide Contacts from Friendly Competitors?

Is it possible to hide your contacts from only certain people? Such as direct competitors that you are linked to? For instance, maybe you have you are friendly competitors but you don't want to...

asked Mar 29 '11 at 01:09
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Scott
468 points

10 Votes
5 Answers
2.86K Views
Can you plan to go viral?

Is it realistic for a start-up to have as a component of it's business (marketing) plan -- to go viral? Is that really something you plan to happen?

asked Mar 30 '11 at 06:50
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Joseph Barisonzi
12,141 points

2 Votes
2 Answers
1.98K Views
What aspect of your startups workflow could be better, or how have you improved it?

I have asked a few fledgling tech startups about what they wish they didn't have to spend as much time on. The answer is almost invariably 'not coding' and 'context shifts' as exemplified by...

asked Mar 30 '11 at 15:46
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Unomi
111 points

2 Votes
6 Answers
2.93K Views
Should we offer money back Guarantee? Are payment processors fine with that?

We train people on various software through pre-recorded videos and have been contemplating offering a money back guarantee - just to reinforce that we are confident and stand behind our product....

asked Mar 30 '11 at 23:13
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Ankur Jain
566 points

5 Votes
4 Answers
3.15K Views
Is Google inflating the cost of AdWords with all of these coupons they are handing out?

Google occasionally sends me free coupons for $100 on AdWords for the various sites I run. I just blew $100 on advertising on my startup's website. I set the campaign at an aggressive $2 bid and...

asked Mar 31 '11 at 02:12
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Kirk
227 points

6 Votes
6 Answers
2.57K Views
Where to look for co-founder with marketing skills

I have worked about an year on my startup website and I found that I need co-founder that would be able to sell ice to the eskimo nation online (online: marketing, sale and PR. But more of manager...

asked Mar 16 '11 at 10:13
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Mat Banik
325 points

5 Votes
6 Answers
3.37K Views
How to get the word out on a shoestring budget?

I am a stay-at-home mom who managed to develop a piece of software for Windows desktop PCs, laptops and netbooks. The theoretical market is HUGE but the traffic to my website, where I offer my...

asked Mar 18 '11 at 00:01
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Jen
26 points

0 Votes
2 Answers
2.31K Views
Marketing Strategy for Startups, that worked!

Marketing is the key of any startup. All of us have great products, but how to market our product is the most crucial. Twitter wasn't the first microblogging, Facebook wasn't the first social...

asked Mar 18 '11 at 14:36
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Victor
593 points

3 Votes
4 Answers
3.2K Views
Coffee Startup -- How to decide where to spend the marketing dollars?

We just opened a coffee store online. This store brings exceptionally good quality coffee to the door steps of every person in every US state. We are based on the Caribbean area. Enough with my own...

asked Mar 19 '11 at 02:47
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M. Torres
51 points

0 Votes
3 Answers
2.68K Views
finished beta testing, fixing stuff before launch. what are some good sites to spread news about your launch date?

I am looking for some sites to submit to. paid or free. Currently on my startup web app site, I have a screencast up there, and an email submit form. I am quite close to having a finalized...

asked Mar 19 '11 at 15:34
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Kim Jong Woo
644 points

4 Votes
3 Answers
2.5K Views
How useful is PRWeb?

I have started marketing for my startup, which sells just 1 software product and is really just a side business from my day job, for some extra cash. Google AdWords is coming out at about $2/click,...

asked Mar 21 '11 at 11:23
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User6492
1,747 points

8 Votes
8 Answers
5.06K Views
Live Chat on website, does it work?

We are planning to support live chat / support from our websites to increase sales/conversions. Has anyone tried it? Does it worth the effort and human resources that need to be allocated for this?

asked Mar 21 '11 at 18:23
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The Dictator
2,305 points

6 Votes
7 Answers
6.91K Views
What do you put on your "start-up" business card?

A critical "right of a passage" to all the entrepreneurs I work with is the printing of their business card. It makes it official. Important. But the market for exchange of information is, well...

asked Mar 23 '11 at 02:46
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Joseph Barisonzi
12,141 points

2 Votes
3 Answers
1.98K Views
How can I improve attribution of performance to specific marketing initiatives?

My hypothesis is that attributing actions (like site visits) to specific marketing initiatives helps you make better decisions on what marketing initiatives to spend incremental dollars. One...

asked Mar 4 '11 at 02:34
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Burritoboy
431 points

8 Votes
5 Answers
31.4K Views
Do testimonials have any significant impact on sales?

Testimonials seem to be a great idea (social proof, etc), but I'm not sure they have any meaningful impact on sales. And they could actually be causing problems for our existing customers. For...

asked Mar 4 '11 at 13:58
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Steven
1 point

7 Votes
5 Answers
6.01K Views
What advantages does price discrimination have over the using the same price for everyone?

I'm trying to decide whether to change my pricing scheme from 'the same price for everyone' to 'a different price depending on which customer you are' (price discrimination / price...

asked Mar 4 '11 at 20:13
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Steven
1 point

1 Votes
2 Answers
2.2K Views
Is it OK to ask prosperous client to invest in our startup company?

We are an early start up (7 months old), and we are in talks with 3 - 4 clients. We are building an E-learning kind of tool and looking for building the content as well. I kind of sensed one...

asked Mar 5 '11 at 00:40
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Karan
54 points

1 Votes
2 Answers
3.36K Views
Advice in placemat advertising for a web based healthy snack delivery startup?

I'm starting a web based healthy snack box (consisting of a variety of dried fruits, nuts, organics, etc.) delivery business in a busy commercial area. The box is designed to provide a healthy...

asked Mar 5 '11 at 03:05
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Hakkasan
21 points