Coca cola, pepsi, lays etc why do companies need so much of advertising all over TV's, internet, sports events...even after becoming a household brand. how much percentage of their profit usually...
Can somebody give me some ideas how the TV Video industry works? E.g. If I like a certain TV program which I would like to broadcast in a different country in a different language...what are the...
This is a hosted (zero-install) web application. You create and account and stuff happens. The unattended costs (ignoring tech support, ads, etc) are easy to compute per customer. Here's the idea:...
We've got a few competitors, one of whom is the "Big Fish" in the market. I've priced all of them out, and they have various pricing models - each different from the others. And the "Big Fish" has...
From a long time, I have been wondering how do services which are free or based on freemium models operate? Open source free softwares like Firefox, VLC player (if you are aware of it) or other...
When subscription based services charge you a monthly fee, when do they charge it? First of the month? Same date next month? 30 days from original pay? For example if I pay for a subscription on...
Hey there, I'm the founder of a site that helps families keep in touch. We're going to be buying our cash register soon, so we're figuring out our revenue model. We're deciding between two types...
For a start-up providing a web-app to customers on a subscription basis, do you think that the benefits of different geographic pricing outweigh the downside? My rationale is that while North...
In Camels and Rubber Duckies, Joel Spolsky discusses what he believes to be a poor pricing decision: Bad Idea #2: How Much Money Do You Have? Pricing. This is the kind used by software startups...
I've currently got a startup and a full-time job. I'm looking to transition to part-time freelancing so I can focus more on my startup. However, I'm walking into this completely blind, and I need...
I am nearly ready to launch, however I need to determine a pricing for monthly payments by the clients. How do you price it? Each time a user uses the product it costs us money through hardware...
I'm launching a product shortly which is an online service and has (I think) a global market. As a business, I have to charge sales tax* which means I have to add an amount to every sale to give to...
I use a simple formula to define value . Benefits - Costs = Value But the key thing to note is that what you think are benefits for the customers might not be perceived as benefits. Asking them...
We found product pricing to be the hardest part of launching our product. What resources or guides (online or offline) have you found useful in thinking about pricing your product? I'm interested...
I am in the process of launching my firm which will supply business promotion merchandise like bags, apparels, gifts, gadgets and so on. As the business owner I would be deciding on the margins...
I am developing a product that potentially requires a lot of support. I am developing documentation and tutorials to remove the need for support as much as possible, but I can still see the need...
I've read a lot of times in the retail world where the $49.95 (or $49.99) style pricing actually increases sales vs. just making it a round figure like $50. Has anyone tried this for a...