An elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition. What was the elevator pitch of Facebook when it started?...
i know, i know: go after large markets. the math is easier. but my business plan calls for selling an inexpensively developed but highly compelling product to a niche industry. further, the...
Background: I'm a tech guy with alot of product building experience I've built and recently launched a SaaS/cloud application for a niche market, targeting small-size companies The product...
Lets's say you guys had a product you sold for $20. Let's say the product was for high school football coaches. What would be the most effective way to reach the North American Market? The only...
Is traditional marketing (newspapers, magazines, outdoors, tv, radio..and so on) necessary for a web startup in a tough niche (travel industry)?
How would you go about marketing to consumers a service which is free to them? If it were a product or a paid-for service you could offer discounts and things, but since its a free service you...
Suppose there's a site that runs a blog about computer hardware and on one of the blogs about dealing with old hardware stuff, a blog reader asks something like 'Looking for possible online sites...
Wouldn't I be more effective doing a marketing plan first - before working on a business plan? Everybody's working on business plans, and I know they include Market and Marketing information. But...
We build a social network.. We're not the expert on the market stuffs but actually it's as hard as developing a new stuff.. Anyway I'm just curious about how to grow a new social network.. I know...
I am starting a business that produces its product based on customer opinion that is collected via a website. How effective is word of mouth proliferation over online social media for spreading the...
I would like to hear from those folks that have gone through their initial market research and idea validation stages of their start-up and would like to share how they went about making sure their...
I've developed iPhone and Mac applications in the past, with reasonable success. Back then, Apple would take care of the distribution, and sales were pretty constant. I just launched a website...
I've read that the online image editor app http://www.picnik.com closes. How should a competitor react on such a message? What marketing measures are the right ones to reach users that are looking...
I created a few applications. One of them is very good and users like it. However, I can not increase the number of installations to more than 50 per day. It is very small. The program is unique,...
We have a product which we would like to market using LinkedIn. Now I have a group of contacts(1'st connections) in LinkedIn who are our prospects. But I have never interacted with them. My...
There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to...
My friend and I are about to launch our website in 6 weeks. We do not have a company registered yet. We are working on full time jobs and plan to set up a company once our website launches and...
I'm looking to hire a experienced professional on a part-time contact basis to manage the online marketing of my smartphone app. Our focus will be social media. I've found many qualified people on...
In our tribe, every single bit of what we put on something we make has a story behind it. It has some meaning. So it takes me several days to make Indian art. I sell the art I create at pow wows...
As the owner of a business with a Facebook "place" page I wanted to know if I could sell status/post updates to my fans to various suppliers of goods and services in the area? Having started a...