Marketing Questions

Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.

5 Votes
3 Answers
2.29K Views
Advisablity of making multiple microsites

background. We are developing a product which can be repurposed to target many different industries. We have spoken to several marketing companies who have recommended creating a 1 or 2 page...

asked Feb 6 '12 at 12:46
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Robin Vessey
8,394 points

1 Votes
2 Answers
2.06K Views
Got a steady flow of Subscribers. Now how do I keep the ball rolling?

I've pre-launched my start-up two days ago. After being featured on a few sites, we now have a good influx of subscribers. Now I know an inevitable slow down subscribers will happen if I don't act...

asked Feb 8 '12 at 09:39
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User744319
94 points

1 Votes
2 Answers
2.13K Views
Publicising the business-plan?

Being a libertarian, I am completely honest with all my business-transactions, business-offerings and partnerships. From a marketing perspective, would it be beneficial to post my business-plan on...

asked Feb 9 '12 at 02:57
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A T
38 points

2 Votes
2 Answers
4.13K Views
How to sell advertising space on the website during initial stages?

I'm building a web application for an academic community. I'm relying on advertisements as the revenue model for my business. My website is currently in its very initial stage so, how can I get the...

asked Feb 10 '12 at 07:19
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Aditya
18 points

3 Votes
2 Answers
2.28K Views
Are there any 'rules of thumb' regarding email response rates?

I am running a startup and I reached out to an industry publication that I read while I was working for my last employer (for advertising our product with them). I am interested in their email...

asked Jan 25 '12 at 13:11
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Ktr
53 points

6 Votes
4 Answers
2.86K Views
How to deal with users expecting a free edition of a software product (when not available)?

I'm working to launch my product in the near future and some guys are asking if there will be a "free" version. I've read some opinions that discourage the freemium model because canibalizes sales...

asked Jan 25 '12 at 14:00
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Nestor Sanchez A
690 points

3 Votes
2 Answers
3.23K Views
validating assumptions for MVP and acquiring small business customers

We offer a SAAS and I am at the stage where we have a MVP and are looking to validate our assumptions which is that small shop owners will make more revenue by using our system. Our target...

asked Jan 27 '12 at 02:44
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User15995
42 points

1 Votes
2 Answers
2.53K Views
What are the various IT consulting models and the benefits and drawbacks of each?

I am pursuing an opportunity as an outside consultant to an established company, but don't really know how to package my services. Here are a couple of models I have come across: Charge a...

asked Jan 27 '12 at 06:33
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J.Rightly
106 points

2 Votes
2 Answers
2.26K Views
A "competitive edge" for an offshore development company?

I am an American with (a bit of) a marketing background, though currently I live in Minsk, Belarus. I recently met the CEO of a very tiny Software Development start-up, and we developed a friendly...

asked Jan 28 '12 at 03:56
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Davey Boy
55 points

2 Votes
5 Answers
2.64K Views
How to find salespeople for a startup?

I have bootstrapped a startup and am at the stage where I need salespeople who can go out and acquire some customers. Online marketing doesn't seem to be helping since my startup is a B2B focusing...

asked Jan 28 '12 at 09:02
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User15995
42 points

2 Votes
1 Answers
2.71K Views
What's this business model/marketing style called?

What is the name of a business model where you offer a product for free to entice people to use your service? I'm not referring to freemium. I am more talking about how Google works. They offer...

asked Feb 2 '12 at 17:53
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Daveo
113 points

2 Votes
2 Answers
2.7K Views
Tax implications of giving out prizes/raffles for my startup customers

I've ran a few contests / giveaways on my site for new customers. So far I've given away a color nook, 2 rounds of golf, and 2 ski lift tickets. Just some stuff to get people more active in the...

asked Jan 18 '12 at 05:03
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Jared
31 points

1 Votes
1 Answers
2.23K Views
importance of a community?

I recently launched a web site but I have a dilemma between building a community completing business model at the moment the site just MVP so it has some attractive features but doesn't have...

asked Jan 18 '12 at 06:56
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Altuure
103 points

1 Votes
3 Answers
2.11K Views
Patenting a Marketing Idea

Okay so i Know this question has been asked before but i feel like this is a little different. Can you patent a medium of marketing/advertising. For instance, billboards on the highway. Obviously...

asked Jan 19 '12 at 14:54
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Alex Betz
6 points

1 Votes
2 Answers
2.53K Views
Product reached alpha stage but potential customer left

Initially a potential customer asked us whether we can design product X with features ABC. Now, we have built an alpha-stage product. We are ready for a demo of product X with feature ABC, but the...

asked Jan 19 '12 at 23:41
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Kamal
8 points

2 Votes
1 Answers
3.89K Views
How to sell advertising-space on my website?

I have an idea for a website which I think will generate traffic. I want to put the material itself on the website but minimize taking care of the advertising which is how it's supposed to generate...

asked Jan 20 '12 at 01:49
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Startup1
90 points

2 Votes
3 Answers
2.26K Views
Is marketing the most important thing?

I was reading about the creation of mingle2.com, and what struck me as curious is that at that time (in 2007) the online dating market was well on its way to being saturated (aside from niche areas...

asked Jan 20 '12 at 02:17
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Jason C
41 points

1 Votes
2 Answers
3.23K Views
Marketing to a Dispersed Niche?

This may be similar to a previously asked question ( What is standard marketing practice for a niche SAAS product? ) but I'm hoping that by providing a bit more detail, others will have additional...

asked Jan 21 '12 at 10:59
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Shawn
6 points

2 Votes
2 Answers
2.42K Views
How to go about doing market research

We are looking at developing a new product but want to get the market research right first up. It's a time keeping application with some secret sauce. We have brain stormed a range of vertical...

asked Jan 22 '12 at 10:49
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Robin Vessey
8,394 points

2 Votes
2 Answers
2.74K Views
How to get excited about selling?

I usually like selling our new product, but today I'm not very excited about it. It really reflects on the feeling in my sales-calls. How do I get more excited about it?

asked Jan 24 '12 at 01:09
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Kristoffer Nolgren
113 points