Marketing Questions
I recently (read: last week) started the following business: [Business Name] is a small business IT consulting firm. We specialize in the use of Open Source Software by small businesses. Open...
I know that many people avoid buying a "ProductX 1.0" product, thinking of it as buggy and wait for polished future versions. Instead, what about calling it "ProductX 2011" (using the year instead...
What does tagging your new website as 'beta' say to your potential customers. We intend a 'soft' launch to our website and are not planning any significant marketing at this period. We intend to...
I often read the suggestion to validate a business idea doing a marketing campaign (Adwords, Facebook...) and leading to a "sales" page for a product that doesn't exist yet and check if there...
381 points
We have an ERP product that is targeted at schools, colleges, small & large institutes. We are looking to sell this product online with SaaS model. The product is ready and we are now...
3 points
I'm Founder to a new online application/website. We have made modest progress in the past 6 months (just over 150 member sign ups). Given that we were in beta for the first couple of months, I...
I've been working on a web-app that is set to finish late November and I'm now looking for ways to demonstrate my app via a promotional trailer (preferably not a just a screencast) of some sort....
94 points
We have just launched a beta of our website that pays people to share products and services they like with friends in their network who might be interested. We are trying to figure out the best way...
11 points
One of the ideas to find out if a new product/service is viable to build is see if there's interest in it. One of the methods talked about is to gauge how many people want to buy it. That is people...
Based on your experience -- how early is too early to launch a customer loyalty program as part of the marketing package associated with launching a company? My client is launching a B2C endeavor...
12,141 points
I am working with a client who has the opportunity to become certified as a women-owned business. She is interested in better understanding the tangible benefits associated with becoming certified...
12,141 points
In the context of a software company, when does it make sense to hire a technical evangelist (also known as advocates now). Big companies have them and I've seen plenty of smaller companies with...
A challenge I'm facing in a brand new company is building contacts and gathering trusted customers. Specifically, how do I convince potential customers that we will provide the best quality of...
We are looking for a great copywriter who can understand our product, our selling proposition, and our customers, and can run with it and produce web site and brochure copy. We have a budget of a...
Is it possible to estimate the cost of acquiring 1 million users for an app similar to tweetdeck, but with different, unique features? Thank you in advance. Awni H.
1 point
I have an idea for a vertical market application. Although I have the skills to create the application, and have some business experience, I really don't know generally how to proceed. There are a...
So, just as the title states, is it worth it? I've seen a lot of newer services try this model, including Google+, Spotify, etc. but I'm not sure if it really created enough value for the services....
108 points
My partner and I have developed a product that is focused on a very narrow industry vertical, and which fills a very specific need. In the grand scale of software, this particular type of software...
I realise they have their own marketing and sales teams to consider. However, when they have an opportunity to save countless thousands of pounds per year (through many of their beds being vacant),...
6 points
I was reading up on some stuff which may help me setup a start up. Basically I came across "affiliate tracking", read it, but was still not quite sure what exactly does it do. What is the purpose...
317 points
