Marketing Questions

Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.

2 Votes
2 Answers
2.69K Views
Finding clients as a local niche?

I recently (read: last week) started the following business: [Business Name] is a small business IT consulting firm. We specialize in the use of Open Source Software by small businesses. Open...

asked Sep 30 '11 at 12:49
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Kevin Soviero
180 points

0 Votes
2 Answers
2.02K Views
Would it be better to market software as "ProductX 1.0" or as "ProductX 2011"?

I know that many people avoid buying a "ProductX 1.0" product, thinking of it as buggy and wait for polished future versions. Instead, what about calling it "ProductX 2011" (using the year instead...

asked Sep 23 '11 at 16:31
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Nestor Sanchez A
690 points

5 Votes
6 Answers
3.35K Views
Should we tag our new website as 'beta'?

What does tagging your new website as 'beta' say to your potential customers. We intend a 'soft' launch to our website and are not planning any significant marketing at this period. We intend to...

asked Sep 24 '11 at 04:27
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Dan Mac Bean
151 points

3 Votes
3 Answers
3.28K Views
Good examples of sales page for validating an idea before realization?

I often read the suggestion to validate a business idea doing a marketing campaign (Adwords, Facebook...) and leading to a "sales" page for a product that doesn't exist yet and check if there...

asked Sep 24 '11 at 22:36
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Danmaz74
381 points

0 Votes
1 Answers
1.93K Views
Marketing Education ERP with partners

We have an ERP product that is targeted at schools, colleges, small & large institutes. We are looking to sell this product online with SaaS model. The product is ready and we are now...

asked Sep 25 '11 at 21:45
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Dartz Educational Erp
3 points

3 Votes
3 Answers
2.41K Views
What carries more weight, adding new users or increasing interaction with existing members?

I'm Founder to a new online application/website. We have made modest progress in the past 6 months (just over 150 member sign ups). Given that we were in beta for the first couple of months, I...

asked Sep 26 '11 at 11:53
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Richard H.
175 points

1 Votes
3 Answers
2.99K Views
Video trailer services for startups

I've been working on a web-app that is set to finish late November and I'm now looking for ways to demonstrate my app via a promotional trailer (preferably not a just a screencast) of some sort....

asked Sep 27 '11 at 16:09
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User744319
94 points

2 Votes
2 Answers
3.34K Views
Will people use a site that pays them to share?

We have just launched a beta of our website that pays people to share products and services they like with friends in their network who might be interested. We are trying to figure out the best way...

asked Sep 28 '11 at 06:37
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Ben Stewart
11 points

0 Votes
4 Answers
2.57K Views
How to get people to pay before they can see the product or service?

One of the ideas to find out if a new product/service is viable to build is see if there's interest in it. One of the methods talked about is to gauge how many people want to buy it. That is people...

asked Sep 28 '11 at 09:59
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Tony Henrich
283 points

5 Votes
2 Answers
2.29K Views
When is the right time to add a customer loyalty program?

Based on your experience -- how early is too early to launch a customer loyalty program as part of the marketing package associated with launching a company? My client is launching a B2C endeavor...

asked Sep 14 '11 at 01:18
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Joseph Barisonzi
12,141 points

4 Votes
2 Answers
2.25K Views
Why become certified as a women-owned business?

I am working with a client who has the opportunity to become certified as a women-owned business. She is interested in better understanding the tangible benefits associated with becoming certified...

asked Sep 15 '11 at 02:14
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Joseph Barisonzi
12,141 points

6 Votes
2 Answers
2.04K Views
Using technical evangelism\advocates

In the context of a software company, when does it make sense to hire a technical evangelist (also known as advocates now). Big companies have them and I've seen plenty of smaller companies with...

asked Sep 15 '11 at 02:18
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Dustin Davis
272 points

0 Votes
2 Answers
2.43K Views
How to win customers' trust initially?

A challenge I'm facing in a brand new company is building contacts and gathering trusted customers. Specifically, how do I convince potential customers that we will provide the best quality of...

asked Sep 19 '11 at 22:03
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Suresha H
4 points

2 Votes
6 Answers
2.33K Views
How Do You Find a Copywriter?

We are looking for a great copywriter who can understand our product, our selling proposition, and our customers, and can run with it and produce web site and brochure copy. We have a budget of a...

asked Sep 20 '11 at 04:09
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User36624
13 points

-1 Votes
1 Answers
1.92K Views
Marketing of a Tweetdeck type app

Is it possible to estimate the cost of acquiring 1 million users for an app similar to tweetdeck, but with different, unique features? Thank you in advance. Awni H.

asked Sep 6 '11 at 00:02
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Awni Hussein
1 point

3 Votes
1 Answers
2K Views
Getting started on a vertical market application

I have an idea for a vertical market application. Although I have the skills to create the application, and have some business experience, I really don't know generally how to proceed. There are a...

asked Sep 6 '11 at 09:24
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Joe Programmer
18 points

3 Votes
4 Answers
2.73K Views
Is the "invite based" sign up worth having for a new application or startup?

So, just as the title states, is it worth it? I've seen a lot of newer services try this model, including Google+, Spotify, etc. but I'm not sure if it really created enough value for the services....

asked Sep 7 '11 at 04:42
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Nick
108 points

1 Votes
2 Answers
2.68K Views
Innovative ways to market a niche B2B product

My partner and I have developed a product that is focused on a very narrow industry vertical, and which fills a very specific need. In the grand scale of software, this particular type of software...

asked Sep 7 '11 at 23:44
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Jason
279 points

1 Votes
1 Answers
2.03K Views
Why do you think 'some' large Care Home Groups 'shun' the idea of making payments to third parties for referring clients to their care homes?

I realise they have their own marketing and sales teams to consider. However, when they have an opportunity to save countless thousands of pounds per year (through many of their beds being vacant),...

asked Sep 9 '11 at 09:35
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John Byrne
6 points

2 Votes
2 Answers
2.89K Views
What is affiliate tracking?

I was reading up on some stuff which may help me setup a start up. Basically I came across "affiliate tracking", read it, but was still not quite sure what exactly does it do. What is the purpose...

asked Sep 12 '11 at 08:51
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Pacerier
317 points