I am one of the first employees of a start-up and joined with a technical background. Now a few years down the line, I would like getting into sales. While I am getting good results, I know they...
To help me raise funds for a new company (medical device) I decided to do some market research. I was able to arrange a focus group in a local hospital where I would like to get some input from...
The wording can influence their response, so which way to ask is the best ?
Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place. For this question and answer, we will tackle the Pricing...
I'm a web developer by trade but I work for a graphic design agency. I've written a subscription service (I own the code) that allows design studios to track jobs, allocate them to staff and track...
I sell monthly subscription of a SAAS service. Currently, I'm handing out 99%-off coupon for the first month to new customers as a way to get them to get into the mindset of forking out cash. The...
We build a profitable startup In 2 years without any outside investment we are building enterprise software(and producing hardware) for Customer Service Improvement in different...
We just released a Press Release that was a flop. I've been trying to figure out what that is, especially compared to the Press Release I sent out 10 years ago for a physical product I invented; I...
I am interested in starting a small (to start with at least) software company. The Software I would be selling would be add-ons to Microsoft SharePoint. While I am skilled technically, I know...
Our clients are medical schools/colleges. We have given a free product trial for 2 months with our first client. It is a unique product, there's a great learning process and we have had an amazing...
we aren't exactly a startup because we've been in business for 4 years, developing products for telco companies in my country. What I insisted in last 2,5 years is that we sponsor development of...
Hi I'm planning a SEO campaign but stuck on one problem. The following example is for illustration only Let's say I sell shoes in continental US, and I want to target the following key...
We are having a startup in social and location based networking space. We are currently in private beta. What will be the best strategy or events to launch the product? Thanks!
Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place. For this question and answer, we will tackle the Promotion...
We created a site which aims to be a community of travelers sharing "off-the-beaten" track spots around the world with other travelers. We went live a month ago, we have about 150 users, 500 spots...
I've been running a pretty large mod team for about 2 years. We all decided that we wish to establish a game development company, and start working on a title for PC. I have begun forging...
I'm thinking of offering 3 x $50 gift certificates for the first order received from each of the 52 states. The product's range in price from $69.00 to $139.00. Winner or loser?
I am likely to launch a webinar series with some partner companies that is targeted at individuals. Initially we might be as small as 50 - 100 attendees at first but it has the potential to be...
We've been trying for a long time with no success. I've heard all sorts of stories. Anybody have any suggestions? Appreciate it,
I'm the sole founder of a b2c startup for 2 months now. I have about 20 paying customers and few hundred free sign ups. Unfortunately, things are going too slow because I'm not getting any traffic....