Marketing Questions

Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.

2 Votes
2 Answers
2.5K Views
Good sales strategy for startups?

I am one of the first employees of a start-up and joined with a technical background. Now a few years down the line, I would like getting into sales. While I am getting good results, I know they...

asked Aug 17 '11 at 14:33
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Lost In Transit
181 points

0 Votes
2 Answers
2.3K Views
How to do market research with a focus group?

To help me raise funds for a new company (medical device) I decided to do some market research. I was able to arrange a focus group in a local hospital where I would like to get some input from...

asked Aug 2 '11 at 01:37
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Ronny
1 point

1 Votes
4 Answers
2.88K Views
How to ask customers to define a product's price?

The wording can influence their response, so which way to ask is the best ?

asked Aug 4 '11 at 18:04
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User2534
154 points

1 Votes
1 Answers
3.66K Views
How Should I Price My Products or Services

Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place. For this question and answer, we will tackle the Pricing...

asked Aug 6 '11 at 00:54
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Jarie Bolander
11,421 points

0 Votes
1 Answers
2.55K Views
Marketing my niche web application

I'm a web developer by trade but I work for a graphic design agency. I've written a subscription service (I own the code) that allows design studios to track jobs, allocate them to staff and track...

asked Aug 6 '11 at 18:52
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Jim Blizz
1 point

1 Votes
7 Answers
3.1K Views
99% OFF for the first month, any downsides?

I sell monthly subscription of a SAAS service. Currently, I'm handing out 99%-off coupon for the first month to new customers as a way to get them to get into the mindset of forking out cash. The...

asked Aug 7 '11 at 00:45
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Nick
173 points

0 Votes
2 Answers
2.58K Views
How to scale a startup?

We build a profitable startup In 2 years without any outside investment we are building enterprise software(and producing hardware) for Customer Service Improvement in different...

asked Aug 7 '11 at 07:06
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It Samurai
11 points

2 Votes
3 Answers
3.66K Views
Snail Mail Press Release

We just released a Press Release that was a flop. I've been trying to figure out what that is, especially compared to the Press Release I sent out 10 years ago for a physical product I invented; I...

asked Aug 8 '11 at 00:23
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Slandau
203 points

9 Votes
6 Answers
3.91K Views
Marketing suggestions for a small startup?

I am interested in starting a small (to start with at least) software company. The Software I would be selling would be add-ons to Microsoft SharePoint. While I am skilled technically, I know...

asked Aug 9 '11 at 15:45
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Abe Miessler
264 points

0 Votes
1 Answers
1.79K Views
How to project product pricing for medical college/school

Our clients are medical schools/colleges. We have given a free product trial for 2 months with our first client. It is a unique product, there's a great learning process and we have had an amazing...

asked Aug 10 '11 at 00:11
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Kumar K
11 points

3 Votes
1 Answers
2.05K Views
putting new and not cheap product on global market

we aren't exactly a startup because we've been in business for 4 years, developing products for telco companies in my country. What I insisted in last 2,5 years is that we sponsor development of...

asked Jul 23 '11 at 21:18
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Damir
118 points

1 Votes
3 Answers
3.16K Views
Multiple Keywords Content Generation SEO Strategy

Hi I'm planning a SEO campaign but stuck on one problem. The following example is for illustration only Let's say I sell shoes in continental US, and I want to target the following key...

asked Jul 27 '11 at 04:28
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Nick
173 points

2 Votes
1 Answers
2.34K Views
What is the best strategy/events to launch a startup?

We are having a startup in social and location based networking space. We are currently in private beta. What will be the best strategy or events to launch the product? Thanks!

asked Aug 1 '11 at 04:47
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Neology
113 points

12 Votes
2 Answers
3.5K Views
How Do I Promote My Business

Marketing your startup takes many forms. The classical marketing approach revolves around the 4 P’s: Product, Price, Promotion and Place. For this question and answer, we will tackle the Promotion...

asked Aug 1 '11 at 06:46
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Jarie Bolander
11,421 points

1 Votes
2 Answers
2.82K Views
Where to promote a travelers network site?

We created a site which aims to be a community of travelers sharing "off-the-beaten" track spots around the world with other travelers. We went live a month ago, we have about 150 users, 500 spots...

asked Jul 13 '11 at 19:31
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Claudio Coelho
6 points

1 Votes
1 Answers
2.24K Views
Business and marketing books for a video game developer

I've been running a pretty large mod team for about 2 years. We all decided that we wish to establish a game development company, and start working on a title for PC. I have begun forging...

asked Jul 14 '11 at 06:50
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Winston
6 points

2 Votes
4 Answers
2.56K Views
Is this e-commerce launch promotion a winner or loser?

I'm thinking of offering 3 x $50 gift certificates for the first order received from each of the 52 states. The product's range in price from $69.00 to $139.00. Winner or loser?

asked Jul 17 '11 at 18:09
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Bold Rusty
11 points

2 Votes
6 Answers
2.96K Views
What is the best webinar platform/service to use?

I am likely to launch a webinar series with some partner companies that is targeted at individuals. Initially we might be as small as 50 - 100 attendees at first but it has the potential to be...

asked Jul 20 '11 at 06:32
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Chris
4,214 points

1 Votes
2 Answers
2.23K Views
Any recommendations for getting listing in DMOZ.com directory?

We've been trying for a long time with no success. I've heard all sorts of stories. Anybody have any suggestions? Appreciate it,

asked Jul 20 '11 at 07:50
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Chris
4,214 points

2 Votes
3 Answers
2.21K Views
Where to Seek Marketing Help?

I'm the sole founder of a b2c startup for 2 months now. I have about 20 paying customers and few hundred free sign ups. Unfortunately, things are going too slow because I'm not getting any traffic....

asked Jul 22 '11 at 03:30
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John
11 points