Marketing Questions

Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.

3 Votes
4 Answers
3.4K Views
Tracking User Actions on Landing Pages

I'm developing a web application. It's months away from completion but I would like to build a landing page to show to potential customers to explain things and gauge their interest--basically...

asked Jun 22 '11 at 07:56
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Chris W.
116 points

1 Votes
3 Answers
3.03K Views
How do you validate new product functionality before building it into your product?

What specific tactics do you use to test a feature set that's planned for an upgrade of a current product? Focus group Existing user survey Interviews What else? Tx!

asked Jun 23 '11 at 00:10
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Chris
4,214 points

0 Votes
3 Answers
3.59K Views
How can I get a good screenshot from mobile apps?

I want to take a screenshot of my apps along with the phone just like in Color landing page. How can I achieve this? I tried to take a photo of the phone but it doesn't look as good. No, taking the...

asked Jun 4 '11 at 22:25
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Jpartogi
1,342 points

0 Votes
1 Answers
2.36K Views
Which site is recommendable for uploading video?

We are thinking to have an online channel for our videos. Which site would you recommend for this? What I have in mind right now : YouTube Vimeo Brightcove Ooyala Really appreciate if you can...

asked Jun 5 '11 at 14:54
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Jpartogi
1,342 points

4 Votes
2 Answers
2.76K Views
Are there any drawbacks to releasing a free beta for a paid product?

I am building an application in my spare time, and I want to get my plan right from the start. I think Freemium would not work for me given several constraints I have. The approach I want to use is...

asked Jun 6 '11 at 03:37
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Andrea Raimondi
131 points

4 Votes
9 Answers
4.76K Views
Crowdsourced logo and web design work. Recent experiences? Site you'd recommend?

I'm at a fairly established startup, and we need our logo and look/feel overhauled. I'm thinking about using a crowdsourced design site, along the lines of 99designs. Lots of similar sites now...

asked Jun 7 '11 at 03:49
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Sarah
21 points

3 Votes
3 Answers
2.72K Views
location-based social network (foursquare)

I'm interested in how a company like Foursquare would start up. So let's pretend they are at the very beginning of their idea and they have no money; just the idea. So they write down their...

asked Jun 8 '11 at 19:21
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I Scotts
152 points

1 Votes
4 Answers
3.32K Views
What is a good structure/organization of a reliable marketing and sales team?

I am a co-founder of a startup company. We sell market data and analysis reports to manufacturers. Our reports have fairly high value, ranging from tens of thousands to hundreds of thousands...

asked Jun 9 '11 at 01:23
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Tong Wang
108 points

2 Votes
1 Answers
2.56K Views
How to sell software tools to developers?

I have Windows desktop tools for developers. I have a few large companies that bought them. It is mostly project managers that did the buying and so far they found me via Google search(I have done...

asked Jun 9 '11 at 03:11
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Textpert
21 points

3 Votes
3 Answers
2.59K Views
Best to market yourself based on technology, industry or system type?

In starting a small software consultancy and figuring out how to market and present ourselves to the world... Does anyone have any experience as to whether it is best to market yourself based...

asked Jun 9 '11 at 15:48
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Terry B
121 points

3 Votes
2 Answers
2.23K Views
Is looking for a leads person out of the blue really sensible?

I hear startup wannabees talk about how they want to find a leads generator who will find companies and set up meetings. To me that seems too good to be true, like trying to find an Angel/VC who...

asked Jun 9 '11 at 21:30
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John
173 points

2 Votes
2 Answers
3.76K Views
Anyone recommend a startup-friendly PR firm?

I'm looking for a a recommendation for a startup-friendly PR firm. Anyone have a firm they'd recommend? I see this question but there aren't any recent answers to the question. Anyone have any new...

asked Jun 10 '11 at 07:21
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Joseph Fung
1,542 points

9 Votes
4 Answers
4.22K Views
What is the best way to spend an initial budget of $1000 on SEO?

We recently launched an online quoting SaaS and are targeting some fairly competitive keywords (e.g. quoting software or quoting system). Because the domain is relatively new (~6 months), I know it...

asked Jun 10 '11 at 08:35
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Mike
252 points

3 Votes
4 Answers
3.37K Views
As a representative for my company, how can I suggest my product on blogs and forums without sounding spammy?

My company recently launched a product and I've been attempting to build up the page rank of the product site by building up inbound links to it. To kill 2 birds with one stone, I've been searching...

asked Jun 11 '11 at 05:42
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Erebus
121 points

0 Votes
2 Answers
2.24K Views
I launched a DIY website software company. How/where would you market it?

Currently the software is in alpha and we're looking for some more users and are not sure where the best place is to drop an invite code or whatever other strategy will help us gather up some...

asked Jun 11 '11 at 14:33
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Nfriend21
31 points

3 Votes
2 Answers
2.29K Views
Finding an appropriate website investor

If somebody has a website idea and make the website successfully (not on paper) and the local market is good (idea succeed) but he cannot extend the market because of management, finance and...

asked Jun 12 '11 at 13:21
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Xaqron
311 points

1 Votes
2 Answers
2.14K Views
How to do marketing for a shopping comparison site like shopzilla?

Google Adwords or any other? A website like shopzilla.com, how to do marketing ? by the way , anyone know how does shopzilla do the marketing? thanks.

asked Jun 12 '11 at 18:13
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Christper
6 points

1 Votes
1 Answers
2.35K Views
How do you educate your market/be visible - when they may not be looking for a tool like your's?

Our tool (recruiterbox) helps startups and small companies manage their hiring in one place. They can hire faster and make better decisions, replacing manual processes of email and excel. But our...

asked May 27 '11 at 00:04
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Raj Sheth
6 points

0 Votes
1 Answers
2.79K Views
Promoting the application (SAAS)

I created a flash app. A service or a game - it does not matter. Advertising takes a lot of money and not always effective, it is desirable that my app promote itself. Task - to create in the app...

asked May 27 '11 at 01:05
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Astraport
186 points

0 Votes
3 Answers
2.42K Views
Looking for advice on marketing web service?

I have created a tool for wedding couples' to use at their wedding which has been live for a few months now. We've run a couple of giveaways on small wedding blogs and the feedback from the readers...

asked May 28 '11 at 01:40
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Mike Raheb
1 point