Marketing Questions
Many companies going to the opensource route these days. Jetbrains is one example of a company that opensourced their well reknown IntelliJ IDEA after been commercializing it. Some company has...
1,342 points
We are a small software company with a process automation product. To do more sales, we would like to compare following options for next year: Hire a sales guy. Someone capable of doing cold...
I'm trying to find examples of large software companies that have used freemium (whereby there is a free product with a paid upgrade to a premium product). Anyone know of any companies that either...
I've got a product that is aimed at offline small businesses; florists, motels, cleaning companies and the like. I'm looking for ways to advertise to them online. There is so much content on the...
108 points
How important is branding for early stage startups? Within this question, there is some interesting discussion on how a brand can evolve based on everything you do - e.g. your name, website,...
I've been developing a test plan / test case management tool and am nearing the point where I will release version 1.0. Can anyone point me to any online communities of software testing / quality...
325 points
A huge topic for sure, but does anyone have any stories or input about making great content for your website? I'm talking about the kind of content that encourages large numbers of tailored...
1,667 points
Our monthly subscription is 30% less than our competitors. We also do not charge a set up fee, whereas, most of our competitors charge $400-600. I think our product is "as good" or better than any...
What do you think about drawing the line between privacy and marketing? For example we're sending e-mail to our mail-list, shall we keep track of their clicks in the e-mail? Personally I hate this...
At last I have gotten my SAAS product to a state where I can take on some customers. I believe as-it-stands it offers significant advantages over existing solutions. I am finding it incredibly...
As a (soon to be) solo developer, I'm not an expert in marketing. Do companies exist who I could partner with to market my app, on a profit-sharing basis?
131 points
I have a web based application for consumers. Customers sign up. What are the best tactics to incent/encourage my customers to refer their friends to sign up? Would appreciate any and all...
How do you get people to know about your new app with no contact and how do you get content traction at the initial stage of a web app? I'd like to believe in 'users will come along if your app is...
21 points
We've just finished a quite successful beta, most of the beta users were happy. Now we are ready to release the product and this is an enterprise product so we are not directly going to sell to...
I'm looking for a list of companies who can produce professional screencasts for product tour and help videos. So far this is my list: Procasts Whistle Media 6 Professional Screencast...
2,305 points
We've had our app in beta for the past few months and we recently launched a major update which gets us to the point where I'm happy calling it a version 1. There's still a million and one things...
AKA selling a solution in search of a problem! Our product is a web-based tool which helps people take and manage meeting minutes. The problem we face is that while most people don't like the way...
Currently, I am listening to Dharmesh's interview on Mixergy.com. I really like making websites, made tones of them, but to get them off the ground, is what kills me. Right now, I have a small...
16 points
Is it just me or do: @yahoo, gmail, hotmail, accounts not look professional? I can't imagine cost being an excuse. Most hosting providers include email with the site.
I'd like to know how the world perceives our company and products. (One reasonable response to this question is: "Don't pay any attention, just do good things." However, let's suppose I want to...
