Marketing Questions

I am working hard with lots of start-up clients on their business models. One of the critical issues that we keep coming back to is "who is the customer." In my model the customer is the person...

Marketing Business Model Investors

asked May 4 '11 at 04:12

Joseph Barisonzi
12,141 points

I am starting an ecommerce site selling electronics in the UK. I belive I can compete with price against others in this field, and was considering have a 'price compare' table on the product pages...

Marketing Sales Ecommerce Website

asked May 5 '11 at 06:10

James
123 points

We have been approached by a service offering to construct a mailing campaign. According to them they're able to find practically all relevant businesses in a given town, verify the addresses and...

Marketing Tools Business Services Leads

asked May 6 '11 at 05:47

Garet Claborn
324 points

I have been developing database-driven software since 1996. During the last year I decided to "sell" this software. I've a lot of source code for a lot of ... customer needs. Starting from help...

Marketing Software Advertising

asked May 7 '11 at 07:33

Stighy
111 points

I run a web design company and we're having a contest for business owners. We're giving away a lot of prizes, with the grand prize winner getting a free website, hosting for a year, and other...

Marketing Contests Business

asked May 10 '11 at 03:26

Virtuosi Media
1,232 points

What are the major differences in how to approach a B2C offering and a B2B offering? What I am looking for is the must-haves for each and the must-nots for each. Edit: We market a SaaS service...

Marketing B2B B2C

asked May 10 '11 at 10:33

Kenneth Vogt
2,917 points

I am a programmer and have been developing a web app to facilitate appointment scheduling in my spare time. My target customer is a professional or a small business owner working on a well defined...

Marketing Promotion

asked Apr 26 '11 at 18:43

Lollercoaster
6 points

Our website promotes a web-based application that's actually on another site (in the ebay.com apps center). When someone hits the "sign up" button on our website, it implements a redirect as it...

Marketing Analytics Website

asked Apr 30 '11 at 05:07

Chris
4,214 points

How do you start your cold call pitch? What has worked for you? Do you go straight into the product asking if they're interested? Or Do you get personal and ask them how they're doing. Let me...

Marketing Pitch Entrepreneurs

asked May 1 '11 at 10:27

Andy
81 points

i'm with a startup looking to intensify online marketing. we want to sell a physical product over the web and are trying to figure out how to invest our time and money in online marketing. we've...

Marketing Ecommerce Planning

asked May 2 '11 at 01:50

B20000
126 points

I am launching a travel startup for flight, bus, hotel, car and bicycle bookings. I am focusing on the consumer market. A key marketing point is that a small amount of each flight ticket is donated...

Marketing Travel

asked May 2 '11 at 15:08

User10158
11 points

Looking for suggestions on improving the rank/search results positioning for my website. My business is B2B. My target audience are very internet/computer savvy individuals... mostly software...

Marketing SEO

asked Apr 21 '11 at 12:06

Igorek
886 points

In the not so distant future, I will be launching a site that is mostly for businesses and is largely Software as a Service. I am wondering what you think about the pros and cons of having a pretty...

Marketing Sales Saas Web App

asked Apr 22 '11 at 11:02

User9886
21 points

Are there any specific channels in Silicon Valley such that being located there would make it more conducive to market a web based product?

Marketing Silicon Valley

asked Apr 11 '11 at 05:00

Kamikaze Pilot
253 points

For the last 15 months we've been working hard to build a cloud-based platform that helps companies localize the software they build (named Amanuens ). It all started from our own needs and we...

Marketing Sales Saas Localization

asked Apr 12 '11 at 21:24

Deleted
655 points

I'm in the process of launching my start-up and I just finalized my website today. I'm beginning to enter the initial marketing stage of my business but I'm not sure what strategies I should...

Marketing Internet

asked Apr 15 '11 at 14:55

Djs13
30 points

We are a service startup and we work with hotels and restaurants helping them create their online presence like their site/blog or presence and spread in social media platforms. Though some of our...

Marketing Inbound Marketing Marketing Channel

asked Apr 16 '11 at 04:03

Beginning Steps
50 points

I believe one of the hardest and most important things that will help a company to be successful is what name you put to that company. The name should be easy to remember and retain on customer's...

Marketing Naming

asked Apr 16 '11 at 07:30

Ramzi Nassar
13 points

We're in the final stages of building an online quoting system that automates quoting and lead generation for B2B companies, via their own website. The overall market for our software is large -...

Marketing Inbound Marketing B2B Saas Target Market

asked Apr 16 '11 at 15:38

Mike
252 points

This is a non tech small business marketing question but hopefully you guys don't mind. If you do I guess it will be closed down. My wife has started a small cake business in London: Art of...

Marketing

asked Apr 17 '11 at 21:43

Rakkhi
123 points