Marketing Questions

Marketing is the process of communicating the value of a product or service to customers, for the purpose of influencing buyer behavior and/or precipitate behavioral change.

2 Votes
3 Answers
2.79K Views
How to deal with this sensitive situation (reputation management)?

Both I and a close friend are involved in separate startups. I'll cut to the chase. I am essentially a geek, and don't like "beating about the bush", or unnecessary "hyperbole" or "hype". I know my...

asked May 19 '10 at 01:16
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Morpheous
236 points

2 Votes
3 Answers
2.49K Views
Do you go for the Quality or Quantity approach in your social media activities?

How many social network profiles should I have and in how many groups should I participate? What is your approach?

asked May 19 '10 at 20:29
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Tatiana Andrushko
16 points

3 Votes
3 Answers
2.61K Views
What would you do with a key influencer in your space if they loved your product?

Let's say one of THE key influencers in your space loves your product. They write books, have a radio show, give lots of speeches. They've asked you what they can do to help. What type of things...

asked May 20 '10 at 15:21
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Chris
4,214 points

0 Votes
3 Answers
2.45K Views
Getting advertisers for your portal

We have a application portal which has a high number of student hits everyday. We would like to start having selected advertising on this portal, probably have very relevant advertisers who would...

asked May 20 '10 at 17:43
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Kabir
96 points

1 Votes
2 Answers
2.48K Views
Selling ebooks when the same information is available for free

I see some people making money from selling ebooks and they doing pretty good. When I look at the titles, I know I can easily get the same information by doing some research & reading using...

asked May 22 '10 at 02:28
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Tony Henrich
85 points

6 Votes
3 Answers
3.63K Views
How to find and evaluate the most popular blogs to promote your business

I would like to find bloggers who speak to my target market, and who might mention my business and therefore drive name recognition and search engine optimization for my website. Any suggestions on...

asked May 30 '10 at 12:47
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Smart1 Cpa
171 points

3 Votes
5 Answers
3.05K Views
What should be the first steps in developing leads for a start up?

I have a high tech software start up B2B ...I know in my industry that competitors market through blogs, webinars, seo, associations, broadcast emails etc... I am targeting the Canadian Small to...

asked Jun 2 '10 at 07:26
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Stacey
484 points

6 Votes
3 Answers
3.57K Views
What is the first step to driving leads?

I have a high tech startup company that sells a B2B Software solution. It is not a web driven business, but more a consulting/solution sale. I am targeting small-to-mid-sized businesses from $50m...

asked Jun 2 '10 at 07:41
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Stacey
484 points

1 Votes
4 Answers
2.82K Views
Do you think direct email marketing works for selling professional services?

And what is your opinion on bulk email marketing and would you ever use it for promoting/selling your business service?

asked Jun 4 '10 at 19:48
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Tatiana Andrushko
16 points

2 Votes
3 Answers
3.03K Views
How do you know your product or service is market ready?

Is there a checklist or some stats that anyone has used that gives a comfort level to getting to a minimum valid product? I'm a lone startup ISV and find that I need to take extra effort to...

asked Jun 5 '10 at 00:42
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John Bogrand
2,210 points

1 Votes
3 Answers
2.32K Views
Advertising for MicroISV Dummies :)

If you are a MicroISV with 20$ utility product, what are your best options for advertising? How and where do you advertise your MicroISV businesses? What are your experiences with PPC schemes...

asked Jun 5 '10 at 02:05
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Spiro
105 points

6 Votes
7 Answers
3.37K Views
Invest in best possible SEO rather than using AdWords?

From stratup MicroISV perspective, the way I look at the possibilities for advertising, it's much better, as a long-term strategy, to invest and work on the best SEO possible for your web site...

asked Jun 5 '10 at 02:06
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Spiro
105 points

2 Votes
3 Answers
4.5K Views
What are your habitual mistakes you commonly make and how do you avoid them?

So I do the reading, got a feel for what I should and shouldn't do and even have a business education and then find myself circling back with habitual errors. Hey I'm ok making a unique mistake but...

asked Jun 8 '10 at 05:13
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John Bogrand
2,210 points

2 Votes
7 Answers
3.6K Views
How do I drive leads from the web with no marketing budget?

What savvy thing can a start up company do to drive incoming leads from the web when they don't really have a marketing resource and its depedent on the founder to bring it in?

asked Apr 22 '10 at 06:05
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Stacey
484 points

2 Votes
3 Answers
3.44K Views
Calculating loaded labor cost for ROI?

I'm curious if any of you calculate 'loaded' labor costs for use in ROI calculations, and what multiplier you use vs the salary. The 'loaded labor' cost attempts to reflect the true cost of a...

asked Apr 27 '10 at 01:28
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Corry
111 points

1 Votes
2 Answers
3.4K Views
Should I create a new brand of products for different audiences?

I'm very curious about which option is better for the company's strategy view: A one general product for the three target groups, Or three different products for three target groups Or a product...

asked Apr 27 '10 at 05:16
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Kamil Rudnicki
8 points

1 Votes
3 Answers
2.55K Views
Do you think a student could help a start up in marketing /lead generation?

I know that to find leads in my business start up you have to blog, create webinars, SEO, PR, social networking and just do good rich content that can be easily found. So with no budget to do the...

asked Apr 27 '10 at 06:32
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Stacey
484 points

1 Votes
3 Answers
2.55K Views
Website exit survey

Are there any suggestions on a survey application I can use to pop up when someone is exiting my site? I am trying to get all the information I can to learn how to improve my web application. I...

asked May 2 '10 at 04:20
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Chris
4,214 points

2 Votes
4 Answers
2.61K Views
Viral marketing - call to action for free service

We're starting a service with a specific value for many home owners, still don't know if many will subscribe. Social networks such as Facebook and others don't work for the profiles that we target....

asked May 2 '10 at 04:44
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User2387
111 points

1 Votes
1 Answers
2.32K Views
Tracking Variance - Google and Yahoo

We use Google Analytics to track metrics on our site. I'm doing search engine marketing with both Google and Yahoo. There is a HUGE difference in the visits we "see" on our site vs. what Google and...

asked May 2 '10 at 07:00
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Chris
4,214 points