Both I and a close friend are involved in separate startups. I'll cut to the chase. I am essentially a geek, and don't like "beating about the bush", or unnecessary "hyperbole" or "hype". I know my...
How many social network profiles should I have and in how many groups should I participate? What is your approach?
Let's say one of THE key influencers in your space loves your product. They write books, have a radio show, give lots of speeches. They've asked you what they can do to help. What type of things...
We have a application portal which has a high number of student hits everyday. We would like to start having selected advertising on this portal, probably have very relevant advertisers who would...
I see some people making money from selling ebooks and they doing pretty good. When I look at the titles, I know I can easily get the same information by doing some research & reading using...
I would like to find bloggers who speak to my target market, and who might mention my business and therefore drive name recognition and search engine optimization for my website. Any suggestions on...
I have a high tech software start up B2B ...I know in my industry that competitors market through blogs, webinars, seo, associations, broadcast emails etc... I am targeting the Canadian Small to...
I have a high tech startup company that sells a B2B Software solution. It is not a web driven business, but more a consulting/solution sale. I am targeting small-to-mid-sized businesses from $50m...
And what is your opinion on bulk email marketing and would you ever use it for promoting/selling your business service?
Is there a checklist or some stats that anyone has used that gives a comfort level to getting to a minimum valid product? I'm a lone startup ISV and find that I need to take extra effort to...
If you are a MicroISV with 20$ utility product, what are your best options for advertising? How and where do you advertise your MicroISV businesses? What are your experiences with PPC schemes...
From stratup MicroISV perspective, the way I look at the possibilities for advertising, it's much better, as a long-term strategy, to invest and work on the best SEO possible for your web site...
So I do the reading, got a feel for what I should and shouldn't do and even have a business education and then find myself circling back with habitual errors. Hey I'm ok making a unique mistake but...
What savvy thing can a start up company do to drive incoming leads from the web when they don't really have a marketing resource and its depedent on the founder to bring it in?
I'm curious if any of you calculate 'loaded' labor costs for use in ROI calculations, and what multiplier you use vs the salary. The 'loaded labor' cost attempts to reflect the true cost of a...
I'm very curious about which option is better for the company's strategy view: A one general product for the three target groups, Or three different products for three target groups Or a product...
I know that to find leads in my business start up you have to blog, create webinars, SEO, PR, social networking and just do good rich content that can be easily found. So with no budget to do the...
Are there any suggestions on a survey application I can use to pop up when someone is exiting my site? I am trying to get all the information I can to learn how to improve my web application. I...
We're starting a service with a specific value for many home owners, still don't know if many will subscribe. Social networks such as Facebook and others don't work for the profiles that we target....
We use Google Analytics to track metrics on our site. I'm doing search engine marketing with both Google and Yahoo. There is a HUGE difference in the visits we "see" on our site vs. what Google and...