I've a product/website in Family/Relationships segment and so far it attracts 80% women and 20% men. Mostly adults(age 25 to 55) actually pay for it. Younger users generally want it "free". I'm...
Background I'm not quitting my day job, but it would be fun to do some trading on the nights and weekends. My basic idea was to buy direct from manufacturer using sites like Alibaba.com and then...
Let's say that you have a great idea, great market niche and you can build a prototype and you need a cofounder who has experience in selling and who is connected. How do you find and choose the...
What is the difference between marketing a consumer product and an enterprise product? I have read much of the ISV materials, BTW, thanks to all the legends such as Eric Sink, Bob Walsh, Jason...
What resources do you use to create an refine a sales funnel? What techniques do you use to generate leads? What do you do once you get leads to qualify them? Are they standard conversion rates and...
I realize that selling is vital to mine (or any startup). But right now with little experience and tech background, let's just say I'm not proficient in sales. So what books, blogs, advice, etc....
You have a product alpha. How do you discover who are the customers for your product?
In this economic climate, competition for jobs is stiff. What should a smart, hardworking recent graduate of a business school program do to try to get a job that will give him the experience he...
I believe inbound marketing makes small businesses sales easier on both parties, but honestly I've haven't used direct sales much. So should we focus on inbound marketing? Or have salespeople...
I'm a designer / developer. My product is ready for beta, so my focus has to shift towards sales and marketing. My problem is that I just cannot sell. I have an irrational fear of annoying people...
I've read a lot of times in the retail world where the $49.95 (or $49.99) style pricing actually increases sales vs. just making it a round figure like $50. Has anyone tried this for a...